济南网站优化如何做好， 对于网站优化相信很多的站长都有自己的思路和套路，或博客、或论坛，其目的都是为了提高网站在各大搜索引擎的排名和网站的流量。
Ji'nan website optimization how to do good, for the site optimization believe that many of the webmaster have their own ideas and routines, or blog, or forum, its purpose is to improve the site in the search engine rankings and website traffic.
一般来说新闻类、论坛类的网站因为自身在信息量、关键词密度、关键词数量等方面具有天然的优势，做起网站优化来会比企业官网和网上商城来更容易和轻松。 购物类的网站上如果自身SKU过少时，网站优化的难度会被进一步的放大。这也是我们很多站长苦逼的地方，整个中国的互联网来说，销量基本都被淘宝、京东等各大平台网商给垄断了。 每每听到抱怨商城难做，就不经感同身受。因为我也是一直在做着这个事情，不过做的过程也总结出了一些办法，这里拿出来给大家一起分享。
Generally speaking, the news category, the forum website because of their own in the amount of information, keyword density, the number of key words have natural advantages, to start with the website optimization to the official website and online store to more easily and easily. Shopping sites on the site if they are too small, the difficulty of the site optimization will be further amplified SKU. This is many of our webmaster hard to force place, the whole of China's Internet, sales have been basically Taobao, Jingdong the major platform for network operators to the monopoly of. Often hear complaints difficult to do without a mall, empathy. Because I have been doing this thing, but to do the process also summed up a number of ways, here to take out to share with you.
一、人为增加网站SKU数量 针对现有的产品，根据产品的特点和产品之间的相关性，将现有的产品进行有机组合，形成新的产品来增加SKU。这样不但能凭空多出一些SKU来丰富产品线和搜索引擎搜录量，还可以增加顾客在网站消费的客单价。可谓是两全其美的一个办法，但是不能为了增加SKU就胡乱搭配，这样不但起不了想要达到的效果，反而适得其反降低购物体验。
One, artificially increase the number of sites SKU for existing products, according to the characteristics of the product and the correlation between the product, the existing products to organic combination, forming a new product to increase SKU. This will not only be able to more than a few SKU to enrich the product line and search engine search volume, but also to increase the customer's customer price in the site. Can be described as a way to the best of both worlds, but not to increase the SKU casually collocation, it will not only not want to achieve the effect, but just the opposite lower shopping experience.
二、人为给网站增加信息量 根据网站所售产品的特点和特性，通过不同纬度在二级页面中开辟出专门的区域来发布文章，可以是新闻、可以是选购技巧、也可以是行业资讯。这样既可以增加搜索引擎的搜录，又可以增强网站本身的可读性，提供访问的同时还增强访客粘性，降低了跳失率。当然所发布的文章在内容上需要仔细审核，避免出现违反规定的东西出现，特别是抓去的文章。个人建议有能力和精力的站长最好自己原创文章，相信为什么这样说大家都清楚，重质量轻数量。其实除了通过增加文章来提升网站的信息量外，还可以通过完善和丰富产品介绍、相关参数等方式来达到目的。 一些访问量大，做的比较好的网站还建有自己的论坛，这即借助了访客的手达到了丰富信息的目的，又节省的时间和精力，但需要注意的还是之前说到的，对内容的审核。
Two, artificial to increase the amount of information on the site according to the characteristics and features of the site to sell products, through different latitudes in the two page to open up a special area to publish articles, you can be news, you can buy skills, but also industry information. This can increase the search engine's search, and can enhance the readability of the site itself, providing access to the same time to enhance the visitor viscosity, reducing the rate of jump. Of course, the publication of the article on the need to carefully review, to avoid the occurrence of violation of the provisions of things, especially to catch the article. Personal advice has the ability and energy of the webmaster best original article, believe why this said we are clear, heavy quality light quantity. In fact, in addition to increasing the amount of information through the site to improve the site, but also through improving and enriching the product introduction, related parameters and other ways to achieve the purpose. Some of the large number of visits, to do a better site also have their own forum, which means that the use of a visitor's hand to achieve the purpose of information, but also save time and energy, but need to pay attention to the content of the audit.
三、梳理现有产品目录和分类 对现有产品的分类进行梳理，使整个网站的产品分类脉络呈现树状结构，调理清楚。不但便于网站的访客浏览，也有利于引擎蜘蛛的爬行。 在所有可能的地方将想要做的关键词加入到目录中，但需要注意是否不影响阅读，因为优化的目的是为了访客而不是为了搜索引擎，这是个大原则不能违背。
Three, combing the existing product catalog and classification of existing products to sort, so that the entire site of the product classification of the context of a tree structure, clear. Not only for the visitors to browse the site, but also conducive to the engine spider crawling. In all possible places will want to do keywords added to the directory, but need to pay attention to whether or not to affect reading, because the purpose is to optimize the purpose is to visitors rather than search engine, this is a big principle can not be violated.
四、将内容页和产品页关联起来 在网站现有的文章内容页面之间、文章页与首页和产品页之间，建立起关键词的内链，增强相关性。这样不但可以在网站内形成闭环结构，还可以给搜索引擎以友好的感觉。 五、用好产品推荐排行和产品评价 相信所有的购物类网站都会有类似于，产品销售排行、热门推荐、历史浏览等排行榜性质的栏目，这个地方其实也是大家最容易忽视的地方。一般我们的产品页除了做内容调整，都不会做更新，这就造成这些页面对于搜索引擎来说是“不活跃”、“无更新”的，搜录和快照都是很老的。我们要怎么来改变这个问题呢?用好了排行榜就可以让这个问题迎刃而解，不论是经常人为干预这个排行榜的顺序还是通过程序实现刷新，都可以使得产品页“活”过来。
Four, will be content and product pages related to the existing content of the site in the article content pages, between the article page and product page, the establishment of key words within the chain, enhance the correlation. This not only can form a closed loop structure in the site, but also to the search engine with a friendly feeling. Five, with a good product recommendation ranking and product evaluation believe that all of the shopping site will have a similar, product sales ranking, popular recommendation, history, etc., the list of the top of the column, this place is actually the most easily overlooked place. In general our product page in addition to do content adjustment, will not do the update, which will cause these pages for search engine is not active, no update, search and snapshot are very old. How are we going to change this problem?? use the list can make this problem solved, whether it is often human intervention order of this list is realized by program refresh, can make the product page back to life.
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