说到品牌，可能很多人最先会想到产品品牌，当然这只是其中一个，对于网站来说，还有网站本身的品牌，究竟是先有品牌再有网站还是先有网站再有品牌比较好呢?其实这都没有直接的逻辑关系，济南网站建设就前者来探讨一下品牌知名度对网站建设的影响吧。
When it comes to the brand, many people will think of the product brand, of course, this is only one, for the site, as well as the site itself is the brand, whether it is the first brand has a website or the website has a good brand, in fact, there is no direct logic of the system, Ji'nan website construction to explore the impact of brand awareness on the site.
这里所说的品牌主要是针对网站品牌本身来说，当一个品牌具有一定的知名度时，再来进行网站建设，如果运用得好，网站已经成功了一半。品牌是形象的象征，能够带动网站影响市场，随着知名度的提升，在你网站所占的领域中，用户只要想到相关领域就能想到你的网站，那么也就体现了其价值所在。就像用户需要购物就可以想到“淘宝”、“京东”、“蘑菇街”等购物网站一样，对于一个网站的运营也是轻而易举。
When it comes to the brand, many people will think of the product brand, of course, this is only one, for the site, as well as the site itself is the brand, whether it is the first brand has a website or the website has a good brand, in fact, there is no direct logic of the system, Ji'nan website construction to explore the impact of brand awareness on the site.
那么，品牌知名度到底对网站建设有着什么样的影响呢?可以从建站和优化两方面来分析。
So, what kind of impact on the site construction of the brand awareness in the end?.
第一，建站。有了品牌，网站设计风格和内容基本已经有了明确的定位，透过知名度的影响，更多的是要站在用户的角度去思考，暂且可以撇开为做优化而实现的网站布局架构等规则，风格配色即可以突出专业为主，内容排版围绕用户的浏览喜好来完成，同时在网站上还能适当为自己做些小广告，加深用户对品牌印象的同时，提升网站的整体形象。当然因为一定的知名度，对于来访客户大部分自然属于目标客户，对用户的提问和互动这一块则只需要体现专业性就可以了。
First, the station. With the brand, the site design style and content has been a clear positioning, more is to stand in the user's point of view, can be put aside for the optimization and Realization of the site layout structure and other rules, style color that can highlight the special industry, content layout around the user's browsing preferences to complete, while the site can also be appropriate to do some small ads, deepen the user's brand image, enhance the overall image of the site. Of course, because of a certain degree of visibility, for most of the customers are naturally targeted customers, the user's question and interaction with this piece is only required to reflect the professionalism of the.
第二，优化。品牌知名度可以减轻网站优化的负担。例如：奇亿网络是专业建站公司，网站设置关键词包括：“网站建设”、“济南网站建设”等，这些在行业中竞争非常激烈，尤其是“网站建设”这个关键词，成千上万家公司都在争夺这个词在百度的排名，显然网站做起优化来并不简单，但当“济南网站建设”具有一定的品牌知名度的时候，只要用户想要建网站，就会想起济南网站建设，那么是否只要优化这个品牌关键词即可获得同样的效益了呢?
Second, optimization. Brand awareness can ease the burden of Web site optimization. For example: the network is a professional website, the website set up keywords including: "website construction", "Ji'nan website construction", these in the industry is very fierce competition, especially the "website construction", thousands of companies are competing for the word in Baidu rankings, apparently site optimization is not simple, but when "Ji'nan website construction" has a certain brand name, as long as the user wants to build a website, will think of Ji'nan website construction, so if you can get the same kind of brand keywords?
品牌知名度对网站带来的影响看似是具有极大的优越性，但重点在于如何才能培养这样的品牌知名度呢?
Brand awareness of the impact of the site appears to be a great advantage, but the focus is on how to cultivate the brand awareness?
首先，是品牌印象，品牌名称在推出的最开始，要么是借助某个爆发点深入人心，要么是具有故事的品牌诞生，但是品牌的选择名称不要太复杂，且与行业关联密切较容易被用户记住。其次是品牌塑造，作为网站品牌就要赋予其企业形象，包括企业荣誉、突出客户案例、优秀作品等，不要吝啬拿出来分享和宣传。最后，品牌与网站搭配，网站名称和域名最好以品牌命名，避免出现与其他已有品牌相似度过高的现象造成用户的混淆。
First of all, is the brand impression, brand name in the launch of the first, or is the use of an outbreak of the people, or a story of the birth of the brand, but the brand's choice of name is not too complicated, and the industry is closely related to the industry association. Followed by brand building, as the site of the brand to give its corporate image, including corporate honor, outstanding customer cases, outstanding works, etc., do not mean to get out to share and publicity. Finally, the brand and the site collocation, the site name and domain name is best to brand name, to avoid the phenomenon of the emergence of a high degree of similarity with other brands to cause confusion of users.
虽然，品牌知名度对网站有一定的好处，但是不论企业通过何种方式去提高品牌的知名度，从而获得市场份额，都要有个度，做长期依赖品牌知名度生存的网站并不是件简单的事情，除了有事实基础的支撑以外，还需要靠不断的提升和积累，若存在虚假，一旦被识破，造成的将是毁灭性的伤害。
Although brand awareness on the site have certain advantages, but regardless of the enterprise by the manner in which to enhance the brand visibility to obtain market share, must have a degree, do long-term dependence on brand awareness of the existence of the site is not a simple matter, in addition to the basic facts of support, also need to by constantly upgrading and accumulation, if there is a false, once seen, caused will be devastating damage.
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