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济南网站优化:搜索引擎优化如何选择关键词

来源:嘉晟科技 发表于:2017-03-09 13:26:16
一般网站做搜索引擎优化都会选择自己目标关键词群中最热门的,因为搜索的人会很多,流量大。但是,相对于其他网站,中小型生产加工企业的目标关键词选取会有些不同,因为搜索引擎优化目的是为企业带来定单为主,网站流量为副,下面就由济南嘉晟网络科技与大家分享一下中小型企业网站目标词应该怎样来选取: 
General website to do search engine optimization will choose their target keywords in the group of the most popular, because the search will be a lot of people, traffic. But relative to other sites, small and medium-sized production and processing enterprises in the target keyword selection will vary somewhat, because the search engine optimization objective is for the enterprise to bring order based, web traffic as deputy, following by Jinan Jia Sheng network technology and everyone share in small business website target word should be how to select:
 
1、不选最热,只选最合适。例如一个企业批量生产加工手机的企业,“手机”这个词算是很热门的,百度指数日均约4W,但是先不说搜索引擎优化的的难度有多大,从你的目标客户的角度出发,这个词就不太适合做你的网站目标关键词。因为一般直接搜“手机”的基本都是个体用户,而企业是做批量业务的,有冲突。而像“手机加工”等派生词反而是你的目标客户的最爱。
1, not the most hot, only the most appropriate. For example, a number of enterprises in the production of mobile phone companies, "mobile" is a very popular word, Baidu index daily average of about 4W, but not to say that the search engine optimization of the difficulty, from your target customer point of view, the word is not suitable for you to do your website. Because the general direct search "mobile phone" is the basic individual users, and the business is to do business, there is a conflict. And like the "mobile phone" and other derived words, but your target customers the most love.
 
2、不能主观臆断,要站在客户的角度思考,比如笔者曾经接受一个客户网站的搜索引擎优化但业务,他的网站是做美术中高考培训的,那么谈就给了一个关键词是美术中高考培训。当时笔者就纳闷了,显然他在选择这个关键词的时候,完全是主观臆断的,他完全是站在他的角度去考虑,其实真正搜索美术中高考培训的几乎没有人,一般都会搜索美术中考培训或者美术高考培训。说到这里,你也许会明白一个网站在选择关键词对搜索引擎优化是多么的重要,千万不能主观臆断,不要认为自己提供的是这个服务,别人就会用这个关键词来搜索,我们应该完全站在客户的角度来思考,让自己的网站为自己发挥最大的功效。
2, not subjective to stand in the customer's perspective, such as the author had accepted a client website search engine optimization but business. His website is doing fine arts college entrance examination training, then talk about it to the art college entrance examination training is a keyword. Then the author wonder. Obviously, he in the choice of the word is completely subjective, he is completely stood in his point of view to consider, in fact, the search for the real art college entrance examination training almost no one, the general will search art exam training or art college entrance examination training. When it comes to here, you may understand a website in the choice of keywords to search engine optimization is very important, must not be subjective assumptions, don't think they provide this service, people will use the keywords to search, we should completely in customer's angle to think, make their own websites play a maximum benefits for themselves.
 
一个企业网站的能否成功,做优化时关键词的选择是非常重要的。济南嘉晟网络科技有限公司,是一家专注于高端网站建设、网络推广、微信营销、微网建设、400电话、挂机短信和品牌传播的网络服务机构。多年的磨练,使我们在创意设计、营销推广到技术研发拥有了丰富经验,我们擅长倾听企业需求,挖掘品牌核心价值,整合高质量设计和最新技术,为您打造有价值的创意设计体验,我们期待广大客户前来洽谈合作。
The success of an enterprise website, the choice is very important to do the key words. Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. For many years, we have rich experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, the integration of high quality design and the latest technology, to create a valuable creative design experience, we look forward to the broad customers come to discuss cooperation.