网站太需要策划了，而这往往不被网站的拥有者和制作人所重视。许多企业在做网站时，简单从事：找一些有关企业简介及产品简介的资料，再配上几幅照片，交给制作人，叮嘱几句“做得漂亮些啊”之类的话，余下的事就是等待验收。制作人呢，则是首先遵从客户的意见，最大限度地满足客户的要求，以网页好看为主，再加点动态效果之类，完活交差。这样的网站，可能真的漂亮，双方也都满意，但绝对称不上是一个很实用的好网站。为什么?下面由济南嘉晟网络科技给大家解释一下：
Website too need to plan, and this is often not the site owner and producer of attention. Many enterprises in the website, engage in simple: find out some relevant enterprises profile and the product introduction, deserve to go up again a few photographs, and hand them over to the producer, told a few words of "doing something beautiful," and the like, the rest of the things is to wait for acceptance. Producer, is the first to comply with the customer's opinion, to maximize meet customer requirements, to page beautiful, add some dynamic effects such as, live perfunctory. Such a website, it may be really beautiful, both sides are satisfied, but it is absolutely not a very useful website. Why? The following by Ji'nan Jia Sheng network technology to explain:
因为它不外是一个企业的宣传画册，类似一个黑板报，它所传递的只是一些简单的信息。一个实用的、有价值的好网站，特别是企业网站，它应该具有一定的功能，我们叫它功能型网站。功能型网站，是网络技术与企业的实际相结合的产物，它是实实在在有用的东西。
Because it is nothing more than a corporate propaganda album, similar to a blackboard newspaper, it is passed by some simple information. A practical, valuable good website, especially the enterprise website, it should have certain function, we call it functional website. Functional web site, is a combination of network technology and the actual product of the enterprise, it is the real thing in useful.
一个好的企业网站的建设，其实是一个营销整合的过程，它首先需要了解企业的各种需求，包括了解企业的市场状况、竞争状态、营销渠道、方式及方法等，然后，把它与互联网技术相结合，适合网上操作的，移到网上进行(当然是要比原来的网下操作更好)，可以与网络结合进行的，把它结合起来。
A good enterprise website construction, in fact, is a marketing integration process, it first need to understand the various needs of the enterprise, including understanding of the enterprise market, competitive state, marketing channels, methods and methods, and then, the combination of Internet technology, online operations, is to be better than the original network, can be combined with the network.
大多数企业，尽管它是传统营销的行家，但对互联网，尤其是网络可以实现的功能并不了解，或者是没有很深入的了解，那么他也就提不出什么要求，想不到设置什么功能，这个时候，就需要网络营销策划人了。而如何更简捷地体现网站的功能，这些功能又怎样地与企业的CI系统相结合等等，是网站的深入策划，也是每一个好的网站所离不开的。
Most companies, although it is the traditional marketing experts, but the Internet, especially the network can achieve the function does not understand, or do not have a very deep understanding, then he will not mention what requirements, not to set up any function, this time, you need to network marketing planning. And how to embody the function of the website more simply, these functions and how to combine with the enterprise's CI system, and so on, is the site's in-depth planning, but also every good site can not be separated from.
由此可见，网站是需要策划的。而了解市场规律，具有丰富的传统营销策划经验，同时又非常的通晓互联网，再加上高尚的职业道德观念，这些是一个在线营销企划人所必备的。企业建站需要一个完整的策划，这个策划要有企业的市场分析，可行性分析，目标群体分析，网站的主要栏目设置，网站的主要功能，网站的整体结构等多方面的内容。济南嘉晟网络科技有限公司，是一家专注于高端网站建设、网络推广、微信营销、微网建设、400电话、挂机短信和品牌传播的网络服务机构。我公司在制作网站时一定会先进行各种调查，得出分析的结果后为企业制定出最适合本企业的策划案，我们期待您的合作。
Thus, the site is required to plan. And understanding of the laws of the market, with a wealth of traditional marketing planning experience, but also very familiar with the Internet, coupled with the noble concept of professional ethics, these are an online marketing planner essential. Enterprise site needs a complete plan, this plan should have the enterprise's market analysis, feasibility analysis, target group analysis, the main site of the site, the main function of the site, the site's overall structure and other aspects of the content. Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. My company in the production of the site will be a variety of investigations, the results of the analysis for the enterprise to develop the most suitable for the business plan, we look forward to your cooperation.
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