品牌建设前期，最主要的任务就是被广泛记住。因此容易记住的域名有利于品牌建设。如二字母、三字母、单拼、双拼等等（其实这个不用多说，看域名价格就知道了）。同时，域名跟品牌都得跟网站内容相符，如游戏网站大多喜欢用游（you）、玩（wan）之类的域名，淘宝网带动了tao系列的风潮，tao也成为很多电子商务网站的首选。
Brand building, the most important task is to be widely remembered. So easy to remember the domain name is conducive to brand building. Two letters, three letters, such as single, double spell and so on (in fact, this goes without saying, look at the domain price to know). At the same time, the domain name and brand are consistent with the content of the site, such as gaming sites are mostly like to use you (WAN), and the like, Taobao driven by the wave of Tao series, Tao has become the first choice for many e-commerce sites.
从后缀来说，首选还是com。com域名使用得最多，最广为人知，提到域名，很多人的第一印象很可能就是com。com域名全世界通用，有利于网站的长远发展。cn域名有一段时间也炒得很开，也有利于塑造中国品牌，但抛开民族情感，个人觉得cn还是比不上com。
From the suffix, the preferred or com. COM domain name is used most, the most widely known, the name of the domain name, many people's first impression is likely to be com. COM domain name is universal, is conducive to the long-term development of the site. Cn domain name has a period of time also speculation is very open, but also conducive to shaping the Chinese brand, but put aside national feelings, personal think CN or com.
数字域名容易记住，一段时期以来也被炒得很火，但个人认为，数字域名其实不利于品牌建设。就算有谐音，数字能给的也就是那几个意义，什么5代表“我”、1代表“要”、8代表“发”等。大多使用数字域名的网站，不是域名与网站品牌意义不同，就是仅有那几个意义在换来换去。单纯数字域名甚至比不上数字拼音混搭的域名。不过有些网站的品牌在数字基础上再加上中文意义，以这样的方式来补救还是挺不错的，如58同城。
Digital domain name is easy to remember, since a period of time has been very fire, but personally believe that the digital domain name is actually not conducive to brand building. Even if the homophonic numbers give the is the meaning, what 5 represents "I", 1 "to", 8 "fat". Most of the use of digital domain name of the website, not domain name and website brand meaning is different, is only the significance in exchange. Pure digital domain is even less than the digital Pinyin mix of domain name. However, some of the sites of the brand on the basis of the number and the Chinese meaning, in such a way to remedy is quite good, such as 58 city.
拼音域名最好。不要弄一个像sina、sohu那样，既像拼音又像英文的域名了，现在不同以前。搜狗（sogou）的很多流量都被导到一个宠物类网站（sougou）去了。毕竟，用户知道一个品牌是从它的读音开始的，最先想到的就是用拼音打出来。
Pinyin domain name best. Don't get a name like Sina, Sohu, both Pinyin and English, and now different. (Sogou) of a lot of traffic are guided to a pet website (sougou) to go. After all, users know that a brand is from the beginning of its pronunciation, the first thought is to use pinyin to fight.
最后，不得不提一下域名保护。网站品牌一旦建立，其相似域名就容易被抢注，导致自身流量被盗。除了不同后缀、多一个字母少一个字母、相似字母等这些容易被输错的情况，有一些拼音字母跟数字长得很像，如“l”跟数字“1”、“o”跟数字“0”，这些也有可能成为投机者热衷的typo。当然如果你的品牌慷慨到不需要这些typo流量就无所谓啦。
Finally, I have to mention the domain name protection. The website brand once established, the similar name is easy to be registered, leading to their own traffic stolen. In addition to different suffix, a letter, a letter, similar letters and so on these are easy to lose the wrong situation, there are a number of phonetic letters with the number is very much like, such as "L" with the number "1", "O" with the number "0", which also may become a keen typo. Of course, if your brand is generous to do not need these typo traffic will not matter.
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