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济南网站建设:网络营销商业价值链深度挖掘

来源:嘉晟科技 发表于:2017-03-11 10:12:51
网络营销就是以互联网为主要手段进行的,为达到一定营销目的的营销活动。那么如何挖掘网络营销的商业价值呢?济南嘉晟科技今天就与大家一起来分享一下网络营销商业价值链深度挖掘的要点:
Network marketing is the Internet as the main means of the marketing activities for the purpose of marketing purposes. So how to tap the business value of network marketing? Ji'nan Justsun science and technology today and everyone together to share points of network marketing business value chain in deep mining:
 
第一点:商品信息的整合,即企业与客户之间交换商品信息。这一关键环节中,关键是要求信息来源于一线市场,信息越是一线的,你成功的几率越大。在这个环节上需要我们提取商品的精准卖点,这个是基础,没有这个基础做保障,其他的都是免谈。所以说纵向思考就是精确挖掘产品的最大亮点。
The first point: the integration of commodity information, that is, the exchange of information between enterprises and customers. This key link, the key is to request information from the first tier market, the more information is the line, the greater the probability of your success. In this part we need to extract accurate product selling point. This is the foundation, there is no basis for this protection, the other is the assassination of the prime minister. So the vertical thinking is the biggest highlight of the exact mining products.
 
第二点:交易信息交叉点,根据卖点,融合品牌形象形成价值的相交点,根据这些来确定传播方式和传播路径。首先是进行品牌信息整合,然后是品牌信息通过什么渠道定向发送给我们的客户。客户接受了商品信息后,与企业达成交易。这个时候就形成了成交价值。传统营销模式是用电视广告,报纸,墙体等各种广告、店面或代理经销商铺货等方式进行,而网络营销的主要是通过对事件,产品的宣传或电子邮件或软件数据定向发送来完成。 
The second point: trading information intersection, according to the selling point, the formation of the value of the intersection of the brand image, according to these to determine the way of communication and communication. The first is to carry out the integration of brand information, and then the brand information through what channels directed to our customers. Customer acceptance of the product information, and business to reach a deal. At this time, the value of the transaction was formed. The traditional marketing model is advertising on TV, newspapers, wall advertising, store or dealer agent distribution and marketing network is mainly through the event, product propaganda or e-mail or software data directed transmission to complete.
 
第三点:感受信息品牌化。也就是说,使老客户产生多次购买。就是我们说的深度营销,二次甚至是多次重复购买我们的产品。使不断购买的老客户得到不同的服务感受,慢慢在客户心中形成品牌化。做到客户只要是想购买这种商品,第一时间就是想到我们的品牌,这个就是感受信息品牌化。
Third points: feeling information brand. That is to say, to make the old customers to buy multiple times. That is, we say the depth of marketing, the two time and even repeat the purchase of our products. So that the continuous purchase of the old customers get different service experience, slowly in the hearts of customers to form a brand. Do customers want to buy this product as long as the first time is to think of our brand, this is the feeling of brand information.
 
济南嘉晟网络科技有限公司,是一家专注于高端网站建设、网络推广、微信营销、微网建设、400电话、挂机短信和品牌传播的网络服务机构。多年的磨练,使我们在创意设计、营销推广到技术研发拥有了丰富经验,我们擅长倾听企业需求,挖掘品牌核心价值,整合高质量设计和最新技术,为您打造有价值的创意设计体验。
Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.