一个网站的建设完成后,就是给广大用户浏览和使用的,那么一个网站应该怎样留住访客,减少访客的跳出率呢?今天济南嘉晟科技就来带大家一起了解一下:
After the completion of the construction of a website, is to give the user to browse and use, then a site should be how to retain visitors, to reduce the rate of visitors out of it? Today Ji'nan Justsun science and technology to bring everyone together about:
一、 站点页面布局的合理调整
A, the site layout of the reasonable adjustment
网站设计的布局我们可以分为前期的设计以及后期的微调,前期的布局我们需要根据用户的需求进行布局,但是不可能所有的问题都考虑清楚,对此我们需要在后期分析来进行第二阶段的布局,对此我们可以通过一些列后台访问数据来分析用户,把一些用户所关心,所寻找的内容至于显眼的位置。
Web design layout we can be divided into the pre design and the latter part of the layout we need to layout according to the user's needs, but not all the problems are considered, we need to analyze the second stages of the layout, which we can use some of the background to analyze the user, to find the contents of the location as a prominent position.
二、保证页面的打开速度
Two, guarantee the page to open the speed
网页的打开速度过慢,直接影响到用户的友好体验,一个缓慢的加载速度无疑加大了用户的跳出率。对此我们所选的服务器稳定性以及速度一定要过硬,对于站点来说,页面上的图片、JS、flash等要进行最大限度的压缩精简处理。总的来说,一个页面整体加载完的时最大不要超过六秒。
The speed of the page is too slow, directly affect the user experience, a slow loading speed will undoubtedly increase the user's jump out rate. In this we choose the server stability and speed must be excellent, for the site, the page on the picture, flash, JS and so on, to carry out the maximum compression and simplification. Overall, the maximum not more than six seconds when a page is loaded.
三、 提高站点的内容的质量
Three, improve the quality of the content of the site
就像一个人,单单拥有外在美是不够的,如果没有内在美,她也顶多是一个花瓶。对于我们的站点单拥有速度和吸引眼球的设计师不够的,访客来到你的站点并不是为了欣赏你的站点的设计的,他们主要还是想获得他们想要的信息。而内容就是一个站点的灵魂,其影响着站点的排名以及跳出率的高低。对此笔者认为我们的内容需要做精,而不要滥!
Like a person, only to have the external beauty is not enough, if there is no inner beauty, she is only a vase. For our site with a single speed and attract eyeball designer is not enough, visitors to your site is not to enjoy your site design, they are mainly to get the information they want. And the content is a site of the soul, which affects the site's ranking and jump out rate. The author believes that we need to do the content, and not abuse!
四、 研究访客的心理需求
Four, study the psychological needs of visitors
对于我们草根站长来说,做站点就是在做流量,做用户。一个没有研究过目标用户的站点是不可能长期成功运营下去的,对此我们需要不断的去分析,访客来我们的站点的目的是什么?他们需要什么欣喜?我们的站点能提供什么欣喜?只有把访客分析透了,我们才会做出更好的内容来满足访客,提升站点的粘度,让更多的访客留在我们的站点上。
For our grassroots webmaster, do the site is in the flow, do users. A site without the study of the target user is not possible long-term success of the operation, which we need to continue to analyze, visitors to our site is what? They need to be happy? Our site can provide what joy? Only through the analysis of visitors, we will make a better content to meet visitors, improve the viscosity of the site, so that more visitors to stay on our site.
五、简洁明了的网站设计
Five, simple and clear website design
访客来到我们的站点,首先进入访客眼球的就是站点的整体视图。试想一下,如果一个页面排版设计的乱七八糟,或者五颜六色的低俗设计等,那用户还有心情看内容吗?对此,笔者认为简洁明了而且有独特风格的页面模板可以让访客有一个更加舒适的阅读环境!在设计页面的时候,同时要根据我们的目标用户的属性来进行相应的颜色排版的设计,这样才能真正虏获访客的心。
Visitors to our site, the first to enter the visitor's eye is the overall view of the site. Imagine, if a page layout design of a mess, or the color of the vulgar design, etc., and that the user is still in the mood to read it? In this regard, the author believes that a simple and unique style of the page template allows visitors to have a more comfortable reading environment! In this way can we truly captured visitors of heart in the page design, and according to our target user attributes to the corresponding color of the layout design.
以上就是由济南嘉晟科技为大家简单介绍的网站减少用户的跳出率的一些内容,济南嘉晟网络科技有限公司,是一家专注于高端网站建设、网络推广、微信营销、微网建设、400电话、挂机短信和品牌传播的网络服务机构。多年的磨练,使我们在创意设计、营销推广到技术研发拥有了丰富经验,我们擅长倾听企业需求,挖掘品牌核心价值,整合高质量设计和最新技术,为您打造有价值的创意设计体验,我们期待您的合作!
Above is by Jinan Jia Sheng technology we introduce website reduce user jump out rate of some of the content, Jinan Jia Sheng Network Technology Co., Ltd. is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. For many years, we have rich experience in creative design, marketing and promotion to technology research and development, we are good at listening to the needs of enterprises, tap the core value of the brand, integrate high quality design and the latest technology, to create a valuable creative design experience, we look forward to your cooperation!