首先详细介绍一下网站制作完成后的盈利模式，个人一直把网站的盈利模式分为三种：广告、增值服务、电子商务。当然如果要细分的话，就多了，比如广告有各种各样的，按点击付费、按展示付费，弹窗的、横幅的等等；又比如增值服务，有互联网的增值服务，也有移动增值服务等等。电子商务其实也可以归入增值服务里面，但是因为它风头正劲，所以单独择开。当然，这里所说的电子商务是单只B2C一类的，靠卖东西赚价差盈利的网站，因为很多B2B的电子上午网站是靠增值服务盈利的，有一些B2C的网站是靠广告盈利的。下面就由济南专业网站建设公司济南嘉晟网络科技分别以这三种盈利模式来介绍访问量和赢得收益之间的公式。
First detailed introduction of the website after the completion of the profit model, the individual has been to the site's profit model is divided into three kinds: advertising, value-added services, e-commerce. Of course if want to segment of a, such as advertising has a variety of, pay per click, pay per show, pop, banners and so on; and such as value-added services, Internet value-added services, mobile value-added services and so on. In fact, e-commerce as well as value-added services, but because it is heady, so choose to open separate. Of course, here said the electronic commerce is an odd B2C, by selling things make spread profit site, because a lot of B2B electronic website in the morning on value-added services of the profit, there are some of the B2C website is rely on advertising revenue. Below by Jinan professional website construction company Jinan Jia Sheng network technology respectively to the three profit model to introduce traffic and win the benefit formula.
首先来说靠电子商务盈利的网站，它的访问量和赢得收益之间的关系是怎么样的呢？这里面要考虑的因素还是三个，一个是访问量，假设为I，购买转化率为X，那么IX就标识有多少人购买了网站的东西。如果平均每单净利润为Y，那么总收益H就等于IXY。也就是说，靠电子商务盈利的网站，它的收益等于访问量乘以转化率再乘以单品利润。
First of all, the relationship between the amount of traffic and access to the web site, which depends on the profitability of the E - business, is what? This is to consider the factor is still the three, one is the amount of access, assuming that I, the purchase conversion rate is X, then IX will identify how many people have purchased the site. If the average net profit of Y, then H is equal to the total revenue of IXY. That is to say, on the website of the profit of the electronic commerce, its income is equal to the amount of the amount of the visit multiplied by the conversion rate multiplied by the single product profit.
第二来说靠增值服务盈利的网站，它的访问量和应得收益之间的关系是怎样的呢？这里面考虑的的因素有三个，一个是访问量，假设为I，长期平均的付费比例假设为X，付费单价平均为Y，网站总收益为H，那么该网站的收益公式为：H=IXY。也就是说，网站的收益等于访问量乘以付费单价再乘以付费比例。举个例子，比如说QQ吧，用户量假设为4亿，也就是说访问量I等于4亿，假定购买QQ提供增值服务的使用者占总体QQ使用者的1%，也就是说付费比例X为1%，再假定平均没人每年付费100元，也就是说付费单价平均为100元。那么QQ靠增值服务的年收益为：4亿*1%*100。当然，这里的数字只是为了举个例子随意推断的，并不代表QQ的实际收益。
Second it is on the value of value-added services to the site, the amount of access and what is the relationship between the proceeds? There are three factors to consider, one is the amount of access, assuming that the I, the long-term average of the ratio of X, the average cost of Y, the total revenue of H, then the site's revenue formula is: H=IXY. That is to say, the site's revenue is equal to the amount of access multiplied by the number of paid and then multiplied by the proportion of pay. For example, for example, QQ, the user is assumed to be 400000000, which means that the amount of I is equal to 400000000, assuming that the purchase of QQ to provide value-added services accounted for 1% of users, that is, the ratio of X is 1%, then the average no one paid 100 yuan per year, which means that the average price of 100 yuan. So QQ by the value of the annual revenue service is: 400000000 *1%*100. Of course, the figures here are just for the sake of a random number of examples that are not representative of the real benefits of QQ.
第三来说下靠广告盈利的网站，它的访问量和应得收益之间的关系是怎样的呢？这里面要分清楚网站的广告属于何种类型，这里假设，按点击付费的广告单价为C，按展示付费的广告单价为M，其他类型比如包年的或者包月的广告获取的费用为Y，网站总收益为H。如果网站的访问量为I，长期平均的网站广告点击率为X。那么该网站建设后的收益公式为：H=ICX+IM+Y。这里面，按点击付费的广告的广告单价可能不尽相同，但会有一个大致的区间，而按展示付费的网站的广告单价一般是确定的。网站的点击率也一般会有一个大致的区间，所以，根据这个公式，可以大致算出靠广告盈利的网站的大致收益区间。
Third it is the relationship between the amount of traffic and the benefits of the web site, which is the site of a commercial profit. There should be a clear site advertising belong to what type of, cost is assumed here, pay per click advertising unit price for the C, show pay according to the price of the ads for m, other types such as annual or monthly advertising get y, website income H. If the amount of access to the site is I, the long-term average of the site's ad clicks is X. Then the revenue formula after the construction of the website is: H=ICX+IM+Y. In this, the advertising unit by clicking on the advertising price may be different, but there will be a general range, and the display of the site's advertising unit price is generally determined. The site of the click rate will generally have a general range, so, according to this formula, can be roughly calculated on the basis of the profit of advertising revenue range of the site.
济南嘉晟网络科技有限公司，是一家专注于高端网站建设、网站制作、网络推广、微信营销、微网建设、400电话、挂机短信和品牌传播的网络服务机构。多年的磨练，使我们在创意设计、营销推广到技术研发拥有了丰富经验，我们擅长倾听企业需求，挖掘品牌核心价值，整合高质量设计和最新技术，为您打造有价值的创意设计体验。
Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end website construction, website design, web promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
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