近来每每遇到企业网站建站或者改版，项目方案的需求上设计这一栏大都离不了“大气”这个词。做为一个设计人员遇到这样的词是很有些头疼的。“大气”这个词没有一个准确的度，颇有点只可意会不可言传的味道。
Recently encountered a corporate website or revision of the site, the project plan needs to design this column can not be too far from the atmosphere of the word. It's a bit of a headache for a designer. The word "atmosphere" is not an accurate degree, quite a bit of love can only be sensed.
商业设计中的“大气”是指突出要表现的主题，并加以适当的夸张，弱化辅助的图形，减少干扰的元素。同时通过色彩的搭配，元素的使用及比例等，形成考究的视觉中心，把“气”流住，让画面有良好的节奏感。这是一个比较高的境界，需要设计师不断的提高自身的修养与审美意识。
The "atmosphere" in commercial design is the subject of outstanding performance, and it is appropriate to exaggerate, weaken auxiliary graphics, reduce the elements of interference. At the same time through the use of color collocation, the use of elements and the proportion of the formation of the visual center, the "gas" to live, so that the picture has a good sense of rhythm. This is a relatively high level, the need to improve their own designers to improve their own self-cultivation and aesthetic consciousness.
看一些成功的企业网站，设计上往往没什么特别眩目的设计元素，有的只是干净有层次的色彩，合理有序的页面布局，丰富的内容信息，这一切貌似平淡却又有着独特的节奏感。导航让你畅通无阻的找到自己想去的板块，同时也让你明白自己所在的位置，信息更新即时，内容详实，你能迅速的找到自己所需的产品或者服务，而且得到这一切没有冗长的表单填写，只是一个简短的注册一次点击。这一切在浏览中给人高质愉悦的用户体验。
A number of successful business website, design often not what special dazzling design elements, some just clean level of color, reasonable and orderly layout, information rich content, all this seemingly insipid but has a unique sense of rhythm. Navigation gets you straightway find on their own, to the plate, also let you understand their own position, the information is updated immediately, informative, you can quickly find their own products or services, and all this without lengthy fill out the form, just a short registered with a single click. All this gives a high quality user experience in browsing.
打个比方，一个网站就象一个人，合理的信息架构是骨架，丰富生动的信息内容是血肉，而界面是皮肤，贯穿始末的易用性等用户体验是内在的修养气质。这一切相辅相成缺一不可。所以一个有魅力的人其魅力所在绝不仅仅是因为有光鲜夺目的面孔，而更应是举手投足间不经意流露出的内在气质。网站也是如此，如果没有一副好的骨架，没有血肉，徒有一个好皮相，最终还是会让人弃若鄙履的。
To strike an analogy, a website is like a person, reasonable information architecture is the skeleton, vivid and rich information content is flesh and blood, but the interface is the skin, through the story and ease of use of user experience is intrinsic culture temperament. All these are complementary to each other. So a charismatic person its charm not is only because a bright brilliant of face, is more gestures inadvertently reveals the inner temperament. The website also is such, without a good pair of skeleton, not flesh and blood, Christians have a good surface will eventually make people abandoned if despise shoe.
在我看来，企业网站不应只是一个明艳华丽又孤芳自赏的橱窗广告，偶尔引来人驻足却又拉开了距离，让人亲近不得。企业网站更应该象是一个以用户为中心的亲切的便民窗口，能帮助人理解企业的价值主张，找到所需的产品或服务，建立友好的信任感，并以此为基础实现自身的赢利目标。可用性与赢利能力相结合，并兼顾界面的美观，企业网站建设只有做到了这一切，才能称之为“大气”。
In my opinion, the enterprise website should not just a brightly beautiful and fit of narcissism the window advertising, occasionally attracted a lot of people to stop and pull away, let a person can not become intimate with. Enterprise web site should be a kind of user friendly window, can help people understand the value of the enterprise, to find the required products or services, establish a friendly trust, and to achieve their own goals. Availability and profitability, and the combination of the interface, the interface is beautiful, the enterprise website construction is only done all this, can be called the atmosphere".
济南嘉晟网络科技有限公司，是一家专注于高端网站建设、网络推广、微信营销、微网建设、400电话、挂机短信和品牌传播的网络服务机构。多年的磨练，使我们在创意设计、营销推广到技术研发拥有了丰富经验，我们擅长倾听企业需求，挖掘品牌核心价值，整合高质量设计和最新技术，为您打造有价值的创意设计体验。
Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
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