在网络营销中，其实，第一次来访的客户达成的交易并不多，重要的是二次访客，俗称回头客，才是带来效益的最主要人群。那么如何才能增加回访率呢?
In the network marketing, in fact, the first visit to the client to achieve the transaction is not much, but it is important to two visitors, commonly known as repeat customers, is the most important to bring benefits. So how can we increase the rate of return?
1.要仔细研究用户来访的情况：停留页面、停留时间。
1 to carefully study the situation of user visits: stay in the page, stay time.
看用户浏览的是哪一个页面，是什么内容，这就可以了解用户现在关心的问题。用户在某个页面停留时间的长短可以分析出，这个页面是否是有用的，用户停留时间很短，说明该页面没有满足用户的需要，没有给他有用的信息，那么就可以在以后的文章中加以改进;如果停留时间很长，说明该页面可以很多满足用户的需要，很有效的留住了用户，可以发现该页面有哪些优点，在以后的工作中加以发扬。
Look at what a user is browsing a page, what is the content, which can understand the user is now concerned about the problem. Users in a page to stay the length of time can be analyzed, this page is useful, users stay time is very short, that the page does not meet the needs of users, not to give him useful information, so you can be in the future of the article to be improved; if the time is very long, that the page can meet the needs of users, is very effective to retain users, you can find the page has advantages, in the future work to carry forward.
2.用户忠诚度分析:用户回头率、用户访问深度。
2 Customer Loyalty Analysis: user back rate, user access depth.
这是用户回访率的体现，发现有多少用户第二次回来访问，留住了多少用户。用户访问深度就是看用户在网站深入到哪一级页面，可以看出网站对用户的吸引力有多大。通过分析这些数据，就可以很直观的看到网站对用户回访存在哪些问题。
This is reflected in the rate of user visits, found that the number of users second times to come back, to retain the number of users. User access depth is to see the user in the depth of the site to which a page, you can see how much the site's appeal to the user. By analyzing these data, it can be very intuitive to see the site for the user to see what problems.
3.来访最多的页面，搜索最多的关键词。
3 visit the most pages, search keywords.
哪一个页面最受用户的欢迎，哪一个关键词热度最高，通过这些可以找到今后内容重点做什么，做什么才能满足用户搜索的需要。
Which one of the most popular users of the page, which is the highest heat, through these can find the future focus on what to do to meet the needs of the user's search.
以上就是由济南专业网站建设公司济南嘉盛科技为大家总结的如何增加网站回访率的内容，希望以上总结给大家一些帮助。济南嘉晟网络科技有限公司，是一家专注于高端网站建设、网络推广、微信营销、微网建设、400电话、挂机短信和品牌传播的网络服务机构。多年的磨练，使我们在创意设计、营销推广到技术研发拥有了丰富经验，我们擅长倾听企业需求，挖掘品牌核心价值，整合高质量设计和最新技术，为您打造有价值的创意设计体验。
Above is by Jinan professional website construction company Jinan Jiasheng technology we summarize how to increase the contents of the site visit rate, hope the above summary give you some help. Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
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