品牌营销最关键是要确定方向，如果方向错了，怎么做都错。那么该如何找准品牌营销的方向呢？做济南网络推广的公司济南嘉晟网络科技就来给大家分析一下：
Brand marketing is the key to determine the direction, if the direction is wrong, how to do it wrong. So how to identify the direction of brand marketing? Do Ji'nan website promotion company Ji'nan Jia Sheng network technology to give you an analysis:
要确保方向的正确性，我们对企业、对市场、对竞争对手和消费者都需要有很深入的了解。只有知道了问题出在哪里，是怎么样的，才能对症下药，破解难题。
To ensure the right direction, we need to have a thorough understanding of the business, the market, the competitors and consumers. Only know where the problem is, how to solve the problem, an antidote against the disease.
整个洞察过程必须以消费者为核心，从消费者的角度看待企业、竞品和产品之间的关系，进而发现品牌基因，形成品牌核心。
The whole insight into the process must be based on consumers, from the perspective of the consumer, the relationship between the enterprise, competition and product, and then found the brand gene, the formation of brand core.
如果没有经过诊断调研，没有对企业进行了解，没有对产品进行分析，没有对竞争对手进行摸底，也没有对消费者进行研究，所策划的方案对企业就不可能具有针对性，也无法确保战略方向的精准性，在实际执行的过程中肯定会出现各种问题，哪怕碰巧能够带来一时的效果，也会给企业留下严重的后遗症。
If there is no through diagnosis research, no to the enterprise to understand, no product analysis, did not thoroughly on competitors, there is no research on consumer, the planning scheme for enterprise could not have a targeted, there is no assurance that the strategic direction of the precision of, in the actual implementation of the process will appear a variety of problems, even if happened to be able to bring temporary effect, also left to the enterprise with serious sequelae.
所以说，做品牌营销首先需要一双发现的眼睛。因为洞察就是品牌营销的第一个扣子，如果没有扣好，后面的整个品牌营销策略都会出差错。
So, do brand marketing first need to find a pair of eyes. Because the insight is the first brand marketing buttons, if you do not buckle well, the entire brand marketing strategy will be a mistake.
以上内容是由做济南网站推广的公司济南嘉晟网络科技为大家总结的。济南嘉晟网络科技有限公司，是一家专注于高端网站建设、网络推广、微信营销、微网建设、400电话、挂机短信和品牌传播的网络服务机构。多年的磨练，使我们在创意设计、营销推广到技术研发拥有了丰富经验，我们擅长倾听企业需求，挖掘品牌核心价值，整合高质量设计和最新技术，为您打造有价值的创意设计体验。
The above content by the Ji'nan website construction company Ji'nan Jia Sheng network technology lessons for everyone. Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
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