商城网站上线后并采用SEO推广或竞价推广运营了一段时间之后，很多卖家会认为网站的订单量也会随着流量的提升也会有所提升，但是实际情况也许并不乐观，因此要想通过网络来销售自己的产品除了提升网站的专业性、自身产品及服务质量外，还需对用户使用产品后的真实体验感受进行合理的分析，了解用户到底喜欢什么样的商品及愿意在什么样的商城网站上购买商品很有必要。以下来详细讲解：
After the mall site on the line and the use of SEO promotion after a period of time, many sellers will think the site's order volume will also increase with the flow of traffic, but the actual situation is not optimistic, so to sell their products in addition to improve the site's professional, own products and service quality, but also to the user to use the product after a reasonable analysis of the real experience, to understand the user exactly like what kind of goods and willingness to buy goods on the site is very necessary. To explain in detail:
一、注重商城每一个细节
One, pay attention to the mall every detail
商城网站的设计能够体现商城的专业性及可信度，用户在商城购买商品时除了会看商城的商品是否符合自己的需求外，还会看商城的外观设计的专业性，如果一个网站的外观设计十分的难看，就很难激发用户的购买欲，也许下一秒就是直接关闭网站，进入别家商城购买，因此外观设计也是一个重点所在;同时用户还会通过商城的每一个细节来决定是否在该网站购买商品，有时候也许是我们网站的一个小小的细节没有注意到而导致用户离开我们的网站。因此做好每一个细节才能够提升用户的购买欲及商城的订单量。
Mall site design can reflect the professional and credibility, the user in the mall to buy goods in addition to see the mall's products are in line with their own needs, but also look at the design of the mall's professional, if a website design is very ugly, it is difficult to stimulate the user's desire to buy, perhaps next is directly off the site, enter the mall to buy, so the design is also a key point. So do every detail before they can enhance the user's purchase order quantity and mall.
二、网页加载速度是否快
Two, web page loading speed is fast
商城的每一个访客都是来之不易的，同时用户的耐心都是有限的，如果用户在访问网站时遇到网站图片或者栏目的加载速度极慢的话就会影响用户的心情，很有可能就会直接关闭网页进入其他网站进行购买，这样就会导致网页的跳出率过高，影响网站在搜索引擎中的排名。因此为了给用户提供一个良好的购物体验，留住用户让用户下单，提升网页打开速度是关键。
Every visitor to the store is hard won, and the user's patience is limited, if the user encounters a website when the site is loaded with a slow speed of the user's mind, it is likely to be directly off the web site to enter other network stations to buy, which will lead to high jump out of the web site in search engine rankings. Therefore, in order to provide a good user experience, to retain users to allow users to order, improve the speed of the web is the key.
三、网站定位是否明确
Three, website positioning is clear
很多网站运营的不成功其实并不是你的商品质量不过关，也不是因为你推广不到位，网店定位如果不够明确的话也会导致网店关门大吉，网站的定位明确也就是说我们的网店要告诉用户我们是做什么的，我们的产品有哪些优势，我们的服务优势有哪些，我们的目标等等这些都是我们在网站上线前期需要明确好的。我们的最终目的是怎样去引导用户在商城下单购买商品。
Web design not only to professional but also have a strong sense of the store also need to focus on the important information first time to show to the user to understand the user's most concerned about is what kind of way to allow users to quickly order, we use what way to attract the attention of the user is the promotion of the article content and so on, these are the need to take into account during the site.
四、网站的设计有层次感
Four, the design of the site has a sense of hierarchy
网站设计不仅要专业还要有较强的层次感，商城还需要突出重点，把重要的信息第一时间展现给用户，要了解用户最关注的是什么，怎样才能够让用户快速下单，我们采用的是什么方式来吸引用户的关注的是促销活动还是商城的文章内容等等，这些都是需要我们在建站期间需要考虑到的。
Web design not only to professional but also have a strong sense of the store also need to focus on the important information first time to show to the user to understand the user's most concerned about is what kind of way to allow users to quickly order, we use what way to attract the attention of the user is the promotion of the article content and so on, these are the need to take into account during the site.
五、商品的描述突出重点
Five, the description of the product highlights
由于商城的客户不可能各个都是行家，太过于专业化的介绍会让客户很难理解，也不利于交流，最好的办法就是用通俗易懂的语言告诉用户你的商品的优势有哪些，商品的质量是否优质，商品的价格优势等等，最重要的是把客户最关注的内容告诉给用户即可。
Due to the mall's customers are not likely to be all experts, too professional presentation will make it difficult for customers to understand, is not conducive to the exchange, the best way is to use user-friendly language to tell the user what advantages of your goods, the quality of goods is high quality, the price advantage, etc., the most important is to give customers the most attention to the user can.
六、具有简单的购买流程
Six, with a simple purchase process
进入购买环节，说明你的商城的商品是符合用户的需求的，简单的购买流程是提升购物体验的一个重要环节，购物流程不能太过于复杂繁琐，因为用户的时间都是宝贵的，并且这是一个快节奏的时代，因此购物流程越简单越好，符合用户的购买习惯记性，但是为了保证商品能够顺利的送到用户的手中，重要的信息填写还是不能省的，为了节约时间一些不重要的内容填写可以忽略掉。
Enter the purchase link, that your store of goods is in line with the needs of the user, the simple process of purchase is a important link to enhance the shopping experience, shopping process not too complicated, because the user's time is precious, and it is a fast-paced era, so shopping process more simple as possible, consistent with the user's buying habits memory, but in order to ensure the goods sent to the user's hands, important information to fill in is not the province, in order to save some time is not important content to fill in can ignore.
以上内容是由济南网络推广公司济南嘉晟网络科技为大家总结的用户喜欢在什么样的商城网站买东西的相关说明，要想留住更多的用户在商城下单及提升网店的销量，做好以上几点很有必要。济南嘉晟网络科技有限公司，是一家专注于高端网站建设、网络推广、微信营销、微网建设、400电话、挂机短信和品牌传播的网络服务机构。多年的磨练，使我们在创意设计、营销推广到技术研发拥有了丰富经验，我们擅长倾听企业需求，挖掘品牌核心价值，整合高质量设计和最新技术，为您打造有价值的创意设计体验。
Above content is by Jinan network promotion company Jinan Jia Sheng network technology we summarize the user like shopping mall site in what kind of instructions, to retain more users in single mall and upgrade shop sales, make the above a few to have the necessity very much. Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
鲁公网安备 37010202002295号 版权所有