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济南网络推广:网络推广需要注意什么?

来源:嘉晟科技 发表于:2017-03-29 10:48:04
互联网的发展让很多人看到了商机,认为是商家必争之地。有需求就有市场,于是诞生了各种大神、互联网推手、网络推广员等职业并迅速发展。企业商家经常被各种宣传、各种案例洗脑,认为互联网上免费的资源很多,快速就可以盈利。今天济南网络推广公司嘉晟科技就来分析一下网络推广需要注意什么?
The development of the Internet makes a lot of people see the business opportunities, that is the business a hotly contested spot. There is market demand, so the birth of God, all Internet push hands, network promotion and the rapid development of occupation etc.. Businesses are often a variety of propaganda, a variety of cases, the Internet is a lot of free resources, fast can be profitable. Today, Ji'nan network promotion company Jia Sheng technology to analyze the network promotion need to pay attention to what?
 
一、坚持时间短
One, insist on a short time
 
很多企业被“10天赚500万”、“1天1000粉”、“1个月关键词上首页”等夸大甚至是虚假的宣传所洗脑。不可否认的是互联网传播数据的速度是很快的,海南有条消息很快就能传播到内蒙古。但是对于网络推广而言,并不是这样理解的。推广某个产品或者某个品牌需要一定时间的积累,这个积累的过程有时候要达到数年。企业主都想快速的牟利,招来推广专员尤其是网站SEO人员,都恨不得第二天就有效果,结果往往是专员离职而最后的网络推广要不就是外包要不就是放弃,觉得自己是上当受骗了。
Many companies were "10 days to earn 5000000", "1 days 1000 powder", "1 months of key words on the home page" and so exaggerated or even false propaganda. It is undeniable that the speed of the Internet is spreading data is very fast, Hainan has a message will soon be able to spread to Inner Mongolia. But for the network to promote, and not so understand. To promote a product or a brand to a certain period of time to accumulate, the process of the accumulation of several years sometimes to reach. Business owners want to quickly profit, attract Promotion Commissioner, especially the website SEO staff, are all hate second days to have the effect, the results are often the Commissioner of the final network promotion or outsourcing or to give up, feel cheated.
 
二、投入预算不够
Two, the investment budget is not enough
 
互联网上有很多免费的推广渠道,企业主都希望自己少投入甚至是不投入就能获得很好的效果。前几年的病毒营销就是这样的,通过大面积发送广告(如电子邮件,手机短信,QQ群,旺旺等)来获得病毒传播的效果。但是到今天你几乎很少看到这样的推广手段,原因就是规则的完善和消费者的疲劳。随着越来越多的企业加入网络推广的大军,免费的手段免费的平台已经被占领完了,所以免费从来都不是一个长久之计,只是一个摊薄推广预算的手段。
The Internet has a lot of free promotion channels, business owners want their own little investment and even not to be able to get good results. A few years ago the viral marketing is that, through a large area to send advertising (such as e-mail, cell phone text messages, QQ group, want want) to obtain the effect of the spread of the virus. But today you can hardly see such a promotion, the reason is the rule of perfection and consumer fatigue. With more and more enterprises to join the ranks of network promotion, free means free platform has been occupied finished, so free is never a permanent solution, just a diluted promotional budget means.
 
三、产品不合适推广
Three, the product is not suitable for promotion
 
很多的企业的产品有问题。这个问题并不是说产品质量,更多的是产品本身的性质。比如一个我们身边常见的水果,保鲜的费用很高,物流运输的成本也很高,在相同的产品质量情况下成本高获得的利润也就越少,最后发现网络推广半天却还是不如家门口的水果摊的摊主挣的多。检查自己的产皮适不适合网络推广,最好的办法就是问问自己,如果在网上我会购买这种产品么,同时另外一个值得参考的标准就是,产品的利润是有多少?
A lot of enterprise products have problems. This problem is not to say that the quality of the product, more is the nature of the product itself. Such as a us common fruit, preservation of the very high cost, logistics and transport costs are high, less in the same product quality cost to get high profits, finally found half a day to promote the network but still not as good as the stall door of the fruit stand to earn more. Check their own skin fitness is not suitable for network promotion, the best way is to ask yourself, if I will buy this product online, at the same time, the other is a reference standard is that the product's profit is how much?
 
四、推广人员不专业
Four, the promotion of personnel is not professional
 
迫于网络推广行业的复杂以及网络推广从业人员的技术水平不同。企业通常尴尬到招专业的人员养不起,不专业的人员却又不想花时间培养,最后选择网站维护、网络推广外包。外包公司通常都是比较能忽悠的,会和企业宣传那些有的没的案例,甚至连客户送的锦旗都能展示,但是在企业定下需要进行推广付费之后却没有一个良好的效果。企业主往往大呼上当,但是无奈花费已经支出了,只能忍气吞声。
Forced by the network to promote the industry's complexity and the network to promote the technical level of practitioners. Enterprises are often embarrassed to recruit professional staff can not afford, do not want to spend time to spend time training, and finally choose the site maintenance, network promotion outsourcing. Outsourcing companies are usually more able to Huyou, and enterprise publicity those who have not the case and even sent to the client banners to demonstrate, but in enterprises need to promote its pay is not a good effect. Business owners often dahushangdang, but spending had already been spent, can only swallow insult and humiliation silently.
 
以上内容是由济南网络推广公司济南嘉晟网络科技为大家总结的。济南嘉晟网络科技有限公司,是一家专注于高端网站建设、网络推广、微信营销、微网建设、400电话、挂机短信和品牌传播的网络服务机构。多年的磨练,使我们在创意设计、营销推广到技术研发拥有了丰富经验,我们擅长倾听企业需求,挖掘品牌核心价值,整合高质量设计和最新技术,为您打造有价值的创意设计体验。
The above content by the Ji'nan network promotion company Ji'nan Jia Sheng network technology lessons for everyone. Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.