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济南网络推广:竞价推广与SEO推广的对比

来源:嘉晟科技 发表于:2017-04-07 13:59:29
我们探讨了关于在百度上竞价排名做推广和seo网站后台长期做推广,哪个效果会更好呢? 
We discussed about bidding on baidu do promotion, promotion and seo website backstage long-term which effect will be better?
 
作为一个小企业里面的一员,根本搞不清楚SEO是什么,在我的概念里面花钱搞竞价推广的效果来得快,而且百度里面又有客服为您服务。SEO也叫网站优化,通俗的讲就是把你的网站出现在各大搜索引擎里(像谷歌、百度、有道、腾讯搜搜、必应、等…)一句话,SEO就是可以把你的网站在百度、谷歌等搜索引擎得到排名。
As a member of the inside a small business, don't know what SEO is, in my concept of spending money for promotion effect is faster, and baidu inside and customer service to you. SEO is also called the site optimization, popular is to put your website in major search engines (like Google, youdao, tencent, baidu search, bing, etc...). In a word, SEO is that you can put your website ranking in baidu, Google and other search engines.  
 
那么SEO与竞价推广的区别又在哪?百度竞价排名的优势有哪些:
So the difference between SEO and bid to promote again? Baidu's competitive ranking what are the advantages of:  
 
1、见效快,充钱后就可以设置关键词的价格,马上就可以进入百度排名前十,位置是可以自己控制的。根据关键词的出价来调整; 
1, quick effect, after the charge can set the price of the keywords, immediately can enter baidu ranked top 10, location can be control of myself. Based on keyword bids to adjust; 
 
2、关键词是不分难易程度的,不管关键词有多热门,只要我们想做,都可以进入前两三名,甚至是排第一。 
2, the keyword is regardless of the degree of difficulty, no matter how popular keywords, as long as we want to do, can be in the top two or three, or even ranked the first. 
 
3、关键词是不限制数量的,可以在后台设置随意的关键词进行推广,数量可自己控制。  
3, is not limit the number of keywords, which can be set at random in the background of keywords, quantity can control yourself.
 
Seo相比百度竞价推广的优点: 
Compared to Seo baidu bid to promote the advantages of:
 
1、不可预见的成本——百度竞价成本高,而经过seo优化的网站排名是不断向上提升的,只要我们的推广人员继续保持高质量反向链接数的增加和内容的更新、维护,那么我们的左侧排名会继续保持甚至是提升。 
1, unforeseen cost - baidu bid cost is high, and after seo optimized website ranking is up, as long as our promotion staff continue to keep the number of high quality backlinks increased and the content of update and maintenance, so we are on the left side of the ranking will continue to maintain or even improve. 
 
2、覆盖面——seo推广是针对大部分专业搜索引擎的,我们的网站不仅仅是在百度,谷歌上面得到排名提升。此时在骐达各大搜索引擎也会提升我们的网站排名。而百度竞价推广要达到这个效果就必须要和百度搜索引擎签订合同,这也就增加了巨大的成本。 
2, coverage, seo promotion is for the most professional search engine, our website is not only in baidu, Google get ranking ascension. At this point in the versa each big search engines will also improve our ranking. Baidu for promotion to achieve this effect will have to sign a contract and baidu search engine, it also adds to the huge cost. 
 
3、恶意点击 —— 据我们的推广人员了解,竞价的广告基本半数以上的点击都是被同行和一些做产品销售的人消耗掉的。但做seo优化的排名是自然排名。
3, malicious click - according to our marketing personnel to understand, more than half of the basic click bidding advertisements are by peers and some do people consume products sales. But to do seo optimization ranking is natural rankings.  
 
4、预算控制 —— 百度竞价广告可以设置每天的广告预算,超出预算我们的网站不被显示;这个看起来好像是能够帮企业节约成本,但这是建立在合作的基础之上的。SEO则就不会被限制,我们的网站链接会时刻都在上面的。 
4, budget control, baidu bid can set the advertising budget, every day over budget our website not be displayed; It looks as if he is to be able to help enterprise cost savings, but it is built on the basis of cooperation. SEO will not be limited, our website will link all the time in the above. 
 
5、长期效应——seo优化能够帮我们提高网页的综合指数,如果链接已得到提升,一般情况下排名是不会轻易下降的。而百度竞价广告若停止了,我们的网址也就即可消失。
5, the long-term effect -- seo optimization can help us to improve the comprehensive index of web page, if the link has been improved, under normal circumstances is not easily drop. Baidu bid if stopped, our website also can disappear.