1.“站群”策略有以下三种定义
1. "standing group of" strategy has the following three kinds of definitions
济南网站优化
第一种定义:建立多个网站,将多个和公司相关产品的关键字优化到搜索引擎首页上,这样无论搜索什么产品的相关关键字,公司的网站都能出现在搜索引擎的首页,从而提高公司的销售业绩。
The first definition: set up multiple websites, multiple keyword optimization and company related products to the search engine home page, so whatever product related keyword search, the company's website will appear on the front page of search engine, to improve the company's sales performance.
第二种定义:建立多个网站,多个网站的相关关键词排名都较高,从而占领有限的搜索结果位置,达到全面覆盖和挤压竞争对手的目的。很多公司现在都用站群来提升企业知名度和广告覆盖面,从而为企业销售带来更大的订单。列如用百度搜索某个产品,排在前面的是不同的网站。如果是同一种产品的话,那么“站群”策略就成功了。
The second definition: set up multiple websites, multiple site keywords ranking is higher, so as to occupy the limited search results, achieve the goal of universal coverage and squeeze rivals. Many companies are now standing group to improve enterprise's popularity and advertising coverage, and thus more orders for the company sales. If use baidu search a product, in front of the list is different web sites. If it's the same kind of product, then "standing group of" strategy was successful.
第三种定义:用一台服务器,建立多个VPS并每个VPS分几个IP,一台服务器分出几百个IP,建立多个网站,利用站群软件进行统一管理,并每个网站设置友情链接至主站,从而把主站快速的优化排名到百度首页提高公司的销售业绩。下面这张图是某企业网站利用站群进行友情链接投票的优化手段。
The third definition: use a server, establish multiple VPS and each VPS points a few IP, a server hundreds of IP, establish multiple sites, using the station group of software to unified management, and each site links to the master station, which standeth fast optimization ranking to baidu's home page to improve company sales performance. The image below is a website using standing group of links optimization means of voting.
济南网站优化
2. 搜索引擎对“站群”的态度
2. The search engine's attitude toward "standing group"
站群的思路是依照老站带新站的想法,把权重从老站传递到新站,这跟友情链接的道理是一样的。友情链接可以增加网站的权重,提升网站的排名,那么站群也是可以的。其实站群的效果要比友情链接更好。但是,因为在大部分时间里站群制造的是无用的搜索引擎垃圾,会让搜索引擎对其欲杀之而后快。由于链接的链入链出过于集中,站群还容易被搜索引擎判断为链接工厂。
Station group of thinking is in accordance with the old station with the idea of xinzhan, took the weight from the old station is passed to the railway station, this is the same truth with links. Links can increase the weight of the site, improve site's ranking, the station group is also possible. Actually standing group effect is better than friendship link. However, because most of the time standing group of manufacturing is useless search engine spam, will let the search engine of its desire to kill. As a result of the link chain into the chain is too concentrated, standing group of judgment for link factory is easy to search engine.
3. “站群”规则
3. "standing group of" rule
⑴ 尽量隐蔽站群
(1) as far as possible hidden station group
这在实际操作过程中的表现是,站群的域名注册信息不要相同,并且网站上的联系信息也不要相同。
This is in the course of the actual operation, the station group of domain name registration information not the same, and contact information on the site is not the same.
⑵ 站群之间不要交叉链接
⑵ Don't cross link between stations
这在实际操作过程中的表现是,各站点之间要保持独立性。选择一个网站作为主网站,其他网站链接到这个主网站,其他网站之间不要链接,这样主网站就集其他网站的能量于一身了,效果也就达到了。如果把这些网站全部链接起来,PR能在各个站之间传递,能得到好的排名,但这样容易暴露站群。
This is in the process of actual operation performance, keep independence between each site. Choose a website as the primary site, other sites link to the main web site, other sites don't link, between the main web site is the energy of the other sites in the world, effect is achieved. If all these sites link, PR can pass between each station, can get good rankings, but exposed station group of so easily.
⑶ 网站内容要有所不同
(3) website content should be different
这在实际操作过程中的表现是,以汽车网站为例,主网站做关于汽车的内容,其他网站就可以做一系列站群了,比如一个写轮胎、一个写发动机、一个写配件等。然后,在适当的地方把具有相关内容的站群链接到主网站。因为内容不同,不会被当作复制内容。
This is in the process of actual operation performance, automotive website, for example, the main site to do about the content of the car, it is possible to make a series of other sites station group, such as a write tires, an engine, a written parts, etc. Then, in the place related content of the station group of links to the main site. Because the content is different, will not be regarded as duplicate content.
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