随着移动设备的普及,越来越多的企业都纷纷开始构建手机端网站,那么作为一名专业的SEOer,如何优化移动端手机网站呢?
With the popularity of mobile devices, more and more enterprises have started to build mobile client sites, so as a professional SEOer, how to optimize the mobile phone web site?
第一,移动端手机网站的域名选择
First, the mobile phone website domain name
移动端手机网站的域名选择与PC端相似,都应该尽量选择简单、易记、含有关键词的域
Mobile phone website domain name similar to PC choice, should try to choose simple, easy to remember, contain keyword domain
第二,移动端网站结构优化
Second, the mobile terminal website structure optimization
相信大家不难发现,在PC端浏览网站时,无论是长度还是宽度都是非常合理的,而在手机屏幕上浏览时总会有些页面展现不全面的问题,所以,网站要采用合理的扁平试树形结构,还要有清晰的导航系统;
Believe that everyone is not hard to find, in PC browsing the site, both in length and width is very reasonable, but there's always some page when browsing on the phone's screen to show the problem of incomplete, so the website try to adopt reasonable flat tree structure, but also a clear navigation system;
第三,网站打开速度
Third, the website open speed
现在的手机用户通常是使用3G或4G网络的,所以当你的网页过大,网站的打开速度就会加长,那么网站的跳出率高了,用户体验自然也会下降;
Now mobile phone users are usually use 3 g or 4 g network, so when your web page is too large, website open speed will be longer, so website bounce rate is high, the user experience nature will decline;
第四,移动端网站的关键词优化
Fourth, the mobile terminal site keyword optimization
因为移动端与PC端的显示媒介不一样,所以在选择关键词时也会有所差异,譬如,你想在济南某个地方来个短途旅游,那么你就会搜索济南+地点+景点,所以,小编建议各位SEO在优化移动端关键词时,应择优选择核心关键词的搜索下拉词或相关词作为目标关键词;
Because of mobile terminal and the PC display medium is different, so when choosing keywords will also vary, for example, you want to somewhere in jinan to a short trips, you will search jinan + location + attractions, so small make up recommend you SEO keyword on the optimization of mobile end, should be the preferred choice of core keywords search drop-down words as the target keywords or related words,
第五,内容建设策略
Fifth, content construction strategy
无论是PC端还是手机移动端,在内容建设中都应该考虑用户的需求和热点时实;
Both PC and mobile terminal, in the content should be considered in the construction of user requirements and focus in the firm;
第六,FLASH及跳窗元素的控制
Sixth, FLASH and control the flies out of the window elements
要知道,能在PC端中使用的技术,不一定就能在手机端使用,例如一 些移动设备就是不支持flash的,如果页面使用了flash,用户根本就不能看到任何内容,再者说flash的占用空间非常大,打开速度更是受影响,所以对于移动用户来说,这种方法是非常不可取的;
Want to know, can be used in PC technology, not necessarily in the mobile terminal can be used, such as a mobile device is not support flash, if the page used the flash, users won't see any content, furthermore said flash take up the space is very large, open speed is affected, so for mobile users, this method is very undesirable;
第七,移动端网站要做好与PC端网站之间的互换
Seventh, mobile web site to swap between with PC web site
在移动端网站建设时,需要确保移动网站与PC网站之间,应该有相应的导航或链接使移动端与PC端切换;
On the mobile end website construction, need to make sure between mobile and PC site, there should be a corresponding navigation or link to make the mobile terminal and PC switch;
总结:小编觉得无论是移动搜索优化还是PC端优化,都离不开用户体验,只有做好了用户体验,你的排名和权重才不至于成了一个梦!
Conclusion: small make up feel whether mobile search optimization or PC optimization, cannot leave the user experience, only making the user experience, your ranking and weights are not a dream!