外贸B2C零售网站建设其实不难，购买外贸网站模板的时候，好的服务商都会同时提供空间域名等服务，同时提出网站建设的一般建议。商城建设做好后，对于外贸新手来说推广营销是最大的难题。外贸新手要怎么推广外贸呢?各种推广方法网上是铺天盖地，但是，所有的外贸推广都是为了四个目标：
Foreign trade is not hard to B2C retail website construction, buying foreign trade website templates, good service will provide space domain name services, at the same time, this paper puts forward the general advice for the website construction. Well after mall construction, marketing for new foreign trade is the biggest problem. How to promote foreign trade foreign trade rookie? Various online promotion method is overwhelming, but all of the foreign trade promotion is to four goals:
一、SEO推广的目的要考虑客户的利益
One, to consider the purpose of SEO to promote the interests of the customer
Facebook的推广是目前外贸推广在SNS方面的主流。但是，刚开始放广告肯定是不行的，要在“有内容”的内容中轻巧地插入广告，让客户觉得你的产品是对他们有利的，才能引导他们来你的网站购买产品。如果一开始没有认准这个要点，一味地只想着推广自己的产品，没有考虑到客户的需求，客户看见广告就马上关闭页面，怎么还会注意到你的网站是否对他们有利呢?所以，推广的内容要设定好又巧妙。
Facebook's promotion is the mainstream of current foreign trade promotion in SNS. But, beginning to put advertising can't be sure, in the content of the "content" lightly insert ads, let the customer think your product is good for them, to guide them to your website to buy the product. If at first you don't look for this point, just want to promote their own products, blindly without considering the needs of customers, customer close the page immediately saw the AD, how will also notice your site to their advantage? So, the content of the promotion to set good and clever.
二、SEO推广的目标是给网站开发客源
Second, the goal is to give of SEO promotion development customers
巧妙的内容已经有了，也有信心能让客户关注到网站了，但是为什么网站流量还是不多呢?有3个原因：推广没有考虑到搜索引擎的影响;没有选择好推广的平台;推广的对象不是产品主要客户群。推广的内容是要结合关键词，能让谷歌收录最好;推广选择的平台最好是大平台，社区、论坛、博客等多种平台结合在一起;要有针对性地推广，例如EDM营销推广不能盲目地发邮件，而是要选择相应的客户群。
Clever content have, also can have the confidence to let customer care to the site, but why traffic or not? There are three reasons: failed to consider the influence of the search engine promotion; Don't choose good promotion platform; Promotion of the object is not the main products customers. Promotion is to combine the content of the key words, can let Google included best; Promotion platform of choice is the best platform, community, BBS, blogs and other platform together; To a targeted promotion, such as EDM marketing promotion email can not blindly, but should choose corresponding target customers.
三、为了让网站能留住客户
Third, in order to make website can retain customers
推广不只是站外推广，站内的推广也是至关重要的。外贸网站的功能不只是一个购物网站，它本质还是一个网站，一个要靠搜索引擎来吸引，流量的网站。因此，网站的产品详情要做好、网站可以设置一些资讯内容。网站的页面要设计得体大方，这点可以参考其他外贸大站设计，包括banner广告图和产品图片。内容可以方便用户浏览，搜索引擎的收录，提高网站权重;图片能提高客户购买率。网站的结构设计要合理，CTA按钮等布局合理等。
Don't just stand outside promotion, site promotion is also very important. Foreign trade the functionality of the site is not only a shopping website, its essence is a web site, a want to rely on search engines to attract, flow of site. Therefore, website product details to do well, can set up some information content. Decent website page to design, it can be reference for other foreign trade big station design, including banner ads and product pictures. Content can facilitate users to browse, search engines, increase website weight; Pictures can improve customer purchase rate. Website structure design is reasonable, the CTA buttons such as rational layout, etc.
四、为了客户的满意度
Fourth, to customer satisfaction
客户的满意度来源有两种：产品、服务。在做外贸之前，对产品市场的调查是必要的，如果产品没有竞争力的话，那么推广再多也很难达到很好的效果。选择好了产品，专业的服务也不能懈怠。大部分的网站差评来自于对产品质量的批评，但是专业的服务能让差评率降低。在做推广的时候，不能夸大其词，这样客户对你的产品质量才不会过于期待，最后导致差评率升高，得不偿失。
There are two sources of customer satisfaction: products and services. Prior to do foreign trade, the product market survey is necessary, if products are not competitive, so promotion is also more difficult to achieve very good effect. Choose good products, professional services can't slack off. Most of the sites bad review from the criticism of the quality of the product, but the professional service can make bad review rate reduced. When doing the promotion, cannot be exaggerated, so the quality of your products to customers won't be too look forward to, and finally result in higher rate of bad review, do more harm than good.
其实总结一句话：为客户考虑。虽然推广的最终目的是为了让网站赚钱，但是推广的内容和方向却是面向客户的。在推广中千万不能忘了这些目标。
Summary sentence: actually consider for the customer. Although the ultimate goal of promotion is to let the site to make money, but the content and direction of promotion is customer oriented. Don't forget to these goals in the promotion.
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