对于一个企业网站建设运营来说,网站的内容建设是至关重要的。所以这就要求各位SEOer在对网站进行优化推广时,要十分注重网站内容的质量和用户体验。要知道一个网站最终能留住用户和搜索引擎蜘蛛的始终是内容。今天小编就跟大家分享下企业网站内容建设的几大策略:
For an enterprise website construction operations, the content of the website construction is very important. So this request you SEOer when optimize the website promotion, pays attention to the quality of the content and the user experience. Need to know a website can retain user and search engine spiders is always content. Small make up today will share with you a few big enterprise website construction under strategy:
第一,利用网站内容时效性强的信息吸引用户
First, the use of site content timeliness strong message to attract users
我们都知道时效性强的文章百度搜索引擎是非常青睐的,或许这样说这样的文章是吸引用户的,可以有效地提高网站的流量及访问量。
We all know up-to-date articles baidu search engine is very popular, may say that this article is to attract users, can effectively improve the traffic and traffic.
第二,多写实战操作性内容让用户产生信任
Second, let the user write practical operational contents more trust
其实我之所以构建网站无非就是为了让更多的用户知道我们,了解我们,那么你试想下是不是把网站构建完成后,用户就会对你信任了呢?这是肯定不可能的。要知道凡是用户在进到网站都是带有需求的,如果你的网站没能给用户提供帮助,他为什么要信任你?如果你的文章都是侃侃而谈,他为什么要去了解你?
Actually I was building site is in order to let more users know us, understand us, so do you think of the site after the completion of the building, the user will trust to you? This is certainly not possible. To know that all users in into the web site is with demand, if your site has failed to provide users with help, why did he want to trust you? If your article is to talk, why is he going to get to know you?
就好比之前小编之前在一些论坛上发表的一些深受大家喜爱的文章,想获得用户对你的支持,必须是要实操性的内容来吸引用户访问的;
Is just like before the small make up before on some BBS published some popular articles, want to get the user support for you, must be to use sex to attract users to access;
第三,利用签约客户案例和方案性内容提升网站的附加价值
Third, the use of contract customers and plan content raise the added value of the website
签约客户案例和方案性内容都是具有一定营销策划的内容的,而且无论是它的书写,还是市场用户导向都是非常明显的,用户在满足了自己的好奇心和了解的心理外,还可以从方案性内容中学习经验,提升自身实力,比如之前小编写的《制造业网站建设方案》就具有很高的点击率;
Contract customers case and plan content are certain marketing planning content, and whether it's writing, or market user guide is very obvious, the user satisfy his curiosity and understanding of psychology, also can learn experience from the project content, to improve its strength, such as small written before manufacturing site construction plan, has the very high hit rate;
第四,持续更新网站高质量内容来稳定流量和排名
Fourth, continuously updated website high quality content to stabilize traffic and rankings
无论是用户还是搜索引擎都喜欢新鲜的内容,试想下一个网站没有给用户和搜索引擎提供可持续性的内容和空间,是很难维持客户粘性度的,更不用说来稳定流量和排名。
Both users and search engines like fresh content, imagine a web site did not give users and search engines provide the content of the sustainability and space, it is difficult to maintain customer stickiness degree, let alone speaking steady flow and ranking.
总结:在这个互联网+时代,无论是企业网站建设还是个人站点都离不开网站内容的建设,因为一个网站最终能吸引住用户的只能是内容。
Conclusion: in the era of the Internet +, both in the enterprise website construction and personal site can not exist without the content of website construction, because a website could eventually attracted users only is content.