从事外贸行业，外贸网站是我们营销的第一步。网站就像是我们地面的店铺，有了它，你就可以开门做生意了！但网站怎么去设置，重点在哪里，注意点在哪里，就是今天我们要说的话题。
Engaged in the foreign trade industry, foreign trade website is the first step in our marketing. Sites like we shop on the ground, with it, you can open the door to do business! But how to get to the site Settings, where is the key, pay attention to the point where, is the topic we say today.
1、内页产品内容是决定性因素，内容为王。
1, the inside pages product content is the decisive factor, content is king.
首页结构布局清晰，导向性明确即可！ 其实，只要稍微想一下，就知道为什么会如此，因为现在的网络宣传，绝大部分是通过搜索引擎来引流，而搜索产品关键词直接会进入产品内页而不是首页！这种情况下，能否留下客户，能否吸引客户，决定性因素是产品内页的处理！
Front page layout is clear structure, orientation clear can! Actually, want to think about it a little, you know why is this so, because now the network propaganda, mostly through search engines to drainage, and search keywords will directly into the products inside instead of the front page! This kind of circumstance, can leave a customer, can attract customers, the decisive factor is the product of the inside pages to deal with!
产品内页，实际上就是图片、描述的处理，这个似乎不需要多说，PS已经是外贸的基本技能之一，简单的处理图片应该是手到擒来！ 首页简简单单、结构清晰、导向明确！
Products inside pages, is actually the image, description, processing, this doesn't seem to need to say more, PS has been one of the basic skills of foreign trade, simple processing images should be the mistresses! Home page simple, clear structure and navigation!
2、关键词选择要引流和精准相结合
2, keyword selection should be combined drainage and precision
关键词按照大小涵盖范围，我们分为好多层，例如A是我们的精准关键词，B直接包含A产品，C又包括B，按照关系维度，B是A的一度关系，C是A的二度关系，引流的时候可以用我们精准词的一度关系进行！ 为什么要这样？因为流量一定程度上显示出了网站的受欢迎程度，而这个因素也是google衡量网站的一个标准。 所以我们在进行网站优化的时候，或者找专业人士为网做站优化的时候，他们都会建议上几个核心关键词，就是为了引流！
Key words according to the size range, we divided into layers, such as A is our accurate keywords, B contains A product directly, and including B, C, according to the relationship between dimensions of B is A once, C is A second relationship, the drainage can be used when we accurate word once relationship! Why to be like this? Because traffic to some extent, shows the popularity of websites, and this factor is Google a measure of the website. So we at the time of site optimization, or find professionals do stand for network optimization, they will advise on a few core keywords, is for drainage.
3、一定要建立第三方统计系统
3, statistical system must establish a third party
这个可以分析你的网站流量来源，让你清清楚楚地知道哪些流量有效，哪些流量无效，哪个渠道更多，哪个渠道最有潜力，这是考核宣传效果的一种手段，同样也为之后的宣传安排提供了参考。
This can analyze your website traffic sources, let you clearly know what traffic effectively, which traffic is invalid, which more channels, which channel is the most potential, this is a means of assessment publicity, also provides reference for propaganda later.
4、把公司宗旨、服务、优势和文化糅合到产品内页中。
4, the company purpose, services, advantages, and cultural mix into the product inside pages.
很多公司喜欢把这些东西加到首页的banner上或者单独的栏目，如此醒目、显眼。的确没错，但是就如同第一点所说，内页是决定性因素，所以，要把一些有说服力，有诱惑力的东西都糅合到内页里面，而不是巴望着客户在看完你的产品之后再去寻找你的优势！ 把这些东西糅合到产品内页，产品介绍中，会更有说服力，而不像是口号一样，干巴巴的，没有营养！
Many companies like to take these things to the home page or on the banner of single column, so smart, so conspicuous. Is right, but just as the first point, the inside is the decisive factor, therefore, take some convincing, tempting things mix into the inside pages, rather than expecting the customers in the finished product before you go to find your advantage! Take these things into a product inside pages, product introduction, will be more persuasive, and not like the slogan, dry, no nutrition!
举一个最简单的例子来说，有些公司的宣传口号是，别人不能做的、不愿意做的我们来做。这个口号可传达出一个意思，反正你找我没错。 ok，这是一个口号，这个口号要拆开了掰碎了，揉入到每一个产品，例如A产品，哪些是别人不能做、不想做，而你愿意做的呢？
For one of the most simple example, some of the company's slogan is that others cannot do, we do not want to do. It can convey a meaning, anyway you want to see me right. Ok, this is A slogan, the slogan to apart to break off the broken, knead into each product, such as A product, which is others cannot do, don't want to do, but would you like to do?
5、除非是核心机密，否则优势尽量展现，而不是等客户询问。
5, core confidential, unless it is otherwise advantages show as far as possible, rather than waiting for customers.
很多公司网站做得很简单，产品的描述处理得很粗糙，不是因为他们真的没有优势，而是他们希望把优势留到客户上门咨询之时告诉客户。还有这是一个眼球经济时代，你的宣传里看不到任何亮点，或者你的宣传被同行比得如同烂泥糊不上墙，客户还会找你咨询吗？你还有机会展现你的优势吗？
Many company website do very simple, the description of the product processing was very rough, not because they really have no advantage, but they want to tell the advantage for customers door-to-door consultation of customers. And this is an eyeball economy, you don't see any bright spot in the propaganda, or your propaganda by peers than like the mud paste on the wall, the customer will see your advice? You still have a chance to show your advantage?
6、功能性永远是主题，差异性永远是利器。
6, functionality is always the theme, difference is always sharp.
功能性这个问题我已经说了很多遍，展现产品的时候需要展现产品特性，产品的特性实际上就是功能性，客户买这个产品是为了其价值，价值如何表现呢？就是功能性！
Functional this problem I have said many times, show the time of product need to show the product characteristics, the characteristics of the product is actually functional, customers buy this product is for the sake of its value, value and how? Is functional.
差异化方面往往是通过以往的经验来积累，当我们遇到了很多各式各样的客户时，就能获知很多特殊的要求点，而这些要求点在我们这里实现，一方面说明了我们的实力，另一方面就是差异化的表现。 这些东西都在于平常的总结，根据客户的需求不断调整宣传思路，是一个成熟的企业该做的工作！
Differentiation is often through the past experience accumulation, when we met a lot of all kinds of customers, can learn a lot of special requirements, and these requirements to point here, on the one hand, we show that the strength, on the other hand is the face of differentiation. All these things is the usual summary, according to the customer demand constantly adjust propaganda thought, is a mature enterprise should do the work!
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