现在大部分人大部分时间是采用搜索引擎访问网站，而网站是用户与企业相互沟通的桥梁，无论是搜索引擎，还是对于用户而言，都必须注重用户体验。
Now most of most of the time is to use search engines to access web site, and site is the bridge of users and enterprises to communicate with each other, whether it is a search engine, or to the user, must pay attention to the user experience.
基本上大家都在说用户体验，不过这也是必须这么做的。只有满足了用户需求，网站才能够呈现出更多的价值，即为企业带来转化以及提升形象。要想做好用户体验，首先需要针对性做好网站结构，考虑用户的浏览访问行为，越好的网站结构越能够引导用户进入到相关页面，进而达到网站存在于世的本来目的。那么，网站的架构如何做利于用户体验呢?就这个问题，希望与大家一起探讨，共同成长。
Basically you are saying the user experience, but it's also one of the must do. Only meet the demand of the user, the website can present a more value, namely to bring transformation and improve the corporate image. If you want to make the user experience, you first need to well site structure, considering the user's browsing access behavior, as it can guide the user to enter a good site structure related page, then the original intent of the website below survives. So, good user experience site architecture how to do? On this question, hope to discuss with you, grow up together.
网站的架构如何做才更符合用户体验
Site architecture how to do more in line with the user experience
1、通俗易懂
1, easy to understand
良好的网站结构首先需要做到通俗易懂，尤其是在导航设计上。很多时候网站的受众人群比较普通，对于检索的信息并非专业人士显得专业，过于专业化的术语对于普遍用户而言了解甚少，若在主导航中利用的话很难能够起到引导作用。故若能够采用通俗易懂的方式进行阐述的话，其引导力就会更强，促使用户进行下一步行为，真正做到了针对于大众用户，而非“专业人士”。在网站结构设计上是必须针对普通用户进行考虑，采用什么样的文字更能够引导用户行为最重要，而非你认为专业就“专业”，专业是需要靠数据说话的。
First you need to do a good site structure easy to understand, especially on the navigation design. Many times web site's audience is ordinary, for retrieval of information is not a professional look professional, too specialized terminology for common users knew little, if used in the main navigation difficult to play a guiding role. If can adopt elaborates the comprehensible way, the guiding force will be stronger, prompt the user to the next step, truly the mass users against, rather than a "professional". On site structure design is a must for ordinary users, considering adopting what kind of words are more able to guide the user behavior is the most important, rather than you think it is a "professional" professional, professional is need data on speaking.
2、便捷性
2, convenience,
良好的网站结构还必须体现在便捷性，即提高用户检索信息的效率。就拿网站导航来说吧，如何才能够利用导航让用户最快速的寻找到所需信息呢?这想必也是诸多网站结构设计者经常考虑的问题，对于网站而言，受众非常清晰，可以比喻为患者。对于患者而言，真正在意的无非是了解病种的病因、症状、危害、治疗、护理等，故在主导航设计中应该对此进行细分，并且合理的展现出来，能够让寻找症状或者治疗的患者快速直接的进入相关页面，这样的导航结构才是真正做到了便捷性。当然，其他行业的网站导航设计也必须这样，将树形化结构做到细分，落实到用户最终需求。
Good site structure must also be reflected in convenience, which improve the efficiency of the user to retrieve information. Take site navigation, for instance, how to use the fastest in the navigation allow users to find the information you need? Which presumably also many site structure designers often consider problem, for the site, the audience is very clear, can be compared to patients. For patients, really care about is nothing more than to know the causes of diseases, symptoms, hazard, treatment and nursing, etc., it should be the main navigation design in the subdivided, and reasonable, can let look for symptoms or treatment of patients with fast directly into the relevant page, the navigation structure is really did it convenience. Site navigation design, of course, other industries must also be such, will do segment tree structures, the implementation of the final demand to users.
3、多引导
More than 3, guide
很多时候用户的需求并非能够让网站主产生利益，其主要的原因在于缺少必要的引导或者更多的引导。为什么这么说呢?还是从网站结构上谈谈吧，我们都应该知道营销的方法之一是活动策划，活动策划当然是线上与线下的相互配合，而线上就必须把握好网站，网站必须将对应的活动展示出来。而对于大多数**网站而言，往往仅首页飘忽弹窗。飘忽弹窗而言，用户早已不吃这套叫卖，而且当用户着陆页面是其他页面时，就缺少活动的相应入口了，即没能够其他多引导的作用。对于好的网站导航，需要从用户需求进行合理的引导，当然引导的方向是转化率。
Most of the time the user's demand is not able to make site main interest, the main reason lies in lack the necessary guide or more guidance. Why do you say that? Still talk about it from the website structure, we should all know that marketing is one of the methods of event planning, event planning, of course, is the interaction of online and offline, and it is necessary to grasp the good website, online website must will display the corresponding activities. But for most * * website, often only home fleet popup window. Wandering popup window, the user has not eat this set of selling, and when the user is landing page to other pages, each entry into its lack of activity, namely guiding role to other more. For good site navigation, need from the user's requirements in terms of reasonable guidance, guided, of course, is in the direction of the conversion rate.
网站是用户第一能了解和熟知品牌的工具，网站解决了用户的为题，或者指引性的为客户带来疑问，这对进一步的品牌以及转化率是非常有效的。
Website is a tool for it is the first to know and be familiar with the brand, the site to solve the user's title, or direct sexual questions for customers, it is very effective for further brand and conversion rate.
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