中小型外贸企业因为缺乏建站的专业知识，因此建站的时候会进入一些认识上的误区，特别是建站的时候，对是否要考虑未来推广有所迟疑。可以具体看看以下内容和理解。
The establishment of the small and medium-sized foreign trade enterprises because of the lack of professional knowledge, the establishment of the so when will go to some misunderstanding on and the establishment of the especially, hesitate whether to consider the future promotion. Can look at the following specific content and understanding.
外贸建站要考虑到推广
Foreign trade website should consider the promotion
既然是外贸网站，面对的肯定是国外的用户，也不可避免地要用到搜索引擎推广的问题，例如谷歌推广、国外的搜索引擎推广等。最开始做外贸网站的企业，对网站的结构优化不重视，搜索引擎优化诊断也不重视，导致后期推广做得比较辛苦。因此，在选择网站或网站系统的时候，要注意这些问题。
Since this is the foreign trade website, must be faced with foreign users, also inevitably to use search engine promotion of problem, such as Google promotion, search engine promotion abroad. Started to do foreign trade enterprise website, the website structure optimization is not seriously, search engine optimization (seo) diagnosis is not seriously, result in the late promotion do more hard work. Therefore, in choosing a website or website system, pay attention to these problems.
优化不只是关键词
Optimization is not just keywords
很多人认为，推广优化便是发发帖子，特别是不理解搜索引擎优化的时候，更加会认为推广只是单纯竞争关键词排名。其实推广的内容很多，而且要将站内站外的内容都结合起来。例如：用户搜索指数、网站核心关键词的排名、网站索引和网站收录、搜索引擎对网站关键词的抓取、小机器人访问网站的次数和频率等等。这些除了在日常更新和维护中要注意之外，网站上线之前，就要把握好。
Send posts, many people think, promote optimization is especially not understand search engine optimization, more think promotion just competition keywords ranking. Actually promote the content of a lot, and to all of the content of the station outside the station. For example: users search index, core keywords ranking, site index and included, search engine site keywords fetching, the number and frequency of the small robot visit the web site and so on. These besides should pay attention to in the daily update and maintenance, website online before, will hold good.
用户信任是来自各方面的
User trust is from all sides
外贸网站的效果不只是看到美观与否决定的，而是来自于各方面：用户体验、网站架构、产品等等。而这些都影响到网站用户对网站的信任度。因此，在建站过程中，除了要讲究欧美审美风格之外，还要注意网站的结构优化、导航设计、网站速度等等各方面的内容。这些也会影响到网站上线之后，搜索引擎对网站的爬取。
Foreign trade web site just to see the effect is not beautiful or not, but from various aspects: the user experience, site architecture, product and so on. And all of these affect the users of the web site credibility. Therefore, in the process of website, besides should pay attention to the European and American aesthetic style, but also pay attention to the website structure optimization, navigation design, speed and so on various aspects of site content. These can also affect the website online, search engines crawl on site.
网站要注重内容更新
Website should pay attention to content updates
企业网站更新不足不是一个新鲜话题了，一个内容很少更新的企业网站不仅 对用户来说没有吸引力，对搜索引擎来说同样没有兴致经常造访。
Corporate web site update is not a fresh topic, a little update website content not only unattractive for users, also not often visit for search engines.
很多外贸电商认为，网站上线之后，做做推广，便会有流量和订单了。这个也没说错，但是肯定需要花费很长的时间。毕竟流量的基础是网站被谷歌或者客户源所在的常用搜索引擎收录，例如谷歌，网站原创内容和流量决定了网站的权重;网站内容更新也有利于网站关键词的合理分布;网站内容丰富会提高网站的用户体验。
Many foreign trade electricity traders believe that after online, do some promotion, will have traffic and orders. This also didn't say wrong, but it takes a very long time. After all, traffic is the basis of the site by Google or customer source of commonly used search engine, Google, for example, original content and site traffic determines the weight of the web site; Web site content updates but also to the reasonable distribution of site keywords; Rich content will enhance the user experience of site.
所以，外贸网站推广优化是要从建站开始便考虑的，外贸网站建设的时候一定要考虑周全。或者直接使用模板站如IMcart外贸网站也是可以的!
So, site optimization is to promote foreign trade website to start was considered, the foreign trade website construction must be thoughtful. Or directly using a template station such as IMcart foreign trade web site can be!
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