你既然选择了这一行说明你已经对这行有所了解，或者是说你看到了他的发展前景，这里就不再赘述O2O的市场前景了。本地O2O网站又不同于门户网站，两者之间有相似也有不同。运营一个本地O2O网站首先你要把自己的网站定位好。在咨询我系统的客户中大致可以分成两种：一种是有经验的，一种是没有经验的。这也就体现了他们的咨询侧重点不，有过运营经验的站长朋友往往会询问一些细节上的功能，更注重系统特色，以及实用性。而没有经验，又想运营网站的朋友往往是注重你系统的功能是不是齐全，你的系统有没有时下最火的功能模块。
Since you chose this line means that you have to know something about this line, or say you saw his prospects for development, there is no longer tautology O2O market prospect. Local O2O website is different from the portal, there are also differences between the two have similar. To run a local O2O website first website positioning yourself as well. In the consulting system of my clients can be roughly divided into two kinds: one kind is experienced, one kind is inexperienced. It reflected their consultation focus, not operating experience of the function of the webmaster friends will often ask about some details, pay more attention to the system characteristics, as well as practical. And no experience, want to operate website friends tend to be pay attention to your system's function is complete, the function modules of the system have the most fire you.
一、开始的时候新手站长初生牛犊不怕虎,想得很长远，想的很丰满，觉得本地O2O网站就是要多、全，才是好网站。感觉我做网站就是要一个功能齐全，模块丰富的。完全没有考虑到网站运营的精力和成本。而有经验的站长朋友往往根据消费者的个性化需求专注网站的特色功能，从而打出自己的特色先让消费者记住，这种“曲线救站”往往会达到意想不到的结果。所以在做网站的时候一定要想好网站定位。
A, at the start of the novice webmasters newborn calves are not afraid of tigers, want to long term, to the very full, think local O2O site is more, the whole, is a good website. Feel that I have to do is to a fully functional website, module. Without considering the website operation of energy and cost. And experienced webmaster friends often according to the personalized needs of consumers focus on site features, so as to play their own characteristics let consumers remember, this kind of "curve save standing" tend to unexpected results. So when doing the website must find a good website localization.
二、做好本地O2O网站的美化，注意细节。
Second, make the beautification of local O2O website, pay attention to details.
中国有句古话是这么说的：“人活一张脸，树活一张皮”。所以说脸面是非常重要的，消费者进入你的网站最直观的感受就是这个网站好不好看，其次才是寻找他们想要的服务模块。有些人认为把网站设计的越丰富内容越充实，色彩多种多样就是一个好网站，这种先入为主的观念是错误的，一个好的网站设计尽量做到错落有致，不要杂乱无章，要注重消费者的视觉享受，在色彩上要循循渐进，切忌大起大落，在板块栏目划分的时候一定要主次分明，让消费者很容易辨别。在网站设计的时候可以适当的设计一点自己的特色Logo或是栏目，这样更能突出自己的网站特色，让消费者更容易记住。一定要安排好广告的位置，别让广告多于你网站的实质内容。
China has a old saying says: "people live a face, tree live a skin". My face is very important, so consumers the most intuitive feelings into your site is the site look, followed by looking for the service they want module. Some people think that the website design more rich content more fulfilling, colour variety is a good website, that is the wrong preconceived notions, a good web design achieve strewn at random have send, as far as possible don't desultorily, consumers should pay attention to visual enjoy, on colour to shoot gradual, ups and downs of avoid by all means, at the time of plate column partition must be primary and secondary distinct, let consumer easy to identify. In web design can design their own characteristics of Logo or appropriate columns, can highlight the characteristics of their own websites, so let the consumer more easy to remember. Must arrange the place of good advertising, don't let advertising more than the substance of your site.
三、做本地O2O网站要接地气。
Three, do local O2O website to grounding gas.
既然选择了做本地O2O市场，那你目前选择的服务对象一定是面向本地区的消费者。这也就是你的优势，在网站运营的时候你可以从多方面入手，多组织一些线下活动、社区活动，例如利用微信平台发起亲子之类的投票活动，与新开的餐厅搞些一折优惠活动等，还有及时关注人们的生活动态，在你网站上时刻注意商品信息的更新，以及一些商家有关的新闻资讯，这样更容易让消费者在你网站上获取与生活息息相关的咨询。这些接地气的活动目的只有一个就是帮你网站聚集人气，为用户创造价值了，网站才有价值，这样的网站还怕挣不到钱。
Since chose to do the local O2O market, that your current choice of service object must be geared to the needs of consumers in the region. This is to your advantage, there are many ways for the jewelry on the website when you can, to organize more offline activities, community activities, such as voting WeChat platform, such as a parent-child activities, with the newly opened restaurant do a ten percent discount, and dynamic, timely attention to the life of people aware of commodity information update on your website, and some business related news and information, it is easier to let the consumer in your web site is closely related to life. The purpose is only one of these ground is help your site gathered popularity, create value for users, website worthwhile, this site also afraid of making money.
四、网站前期不要急于赚钱，要循循渐进。
Four, web site early don't rush to make money, to shoot gradually.
我们做本地O2O网站的目的是什么？答案是肯定的：是为了赚钱。很多人在网站刚建好的时候就留有很多广告位，觉得我的网站已经投下了钱，现在架设好了是赚钱的时候了。有这种想法是可以理解的，但是这个方法是不可取的。现在网站的盈利模式主要是广告和分成，一个天天只想着卖广告，而没有想着怎样的去为消费者去创造价值，怎样认真的做好线下服务，即使你的广告费用再优惠，商家也未必会在你的网站上投放广告，毫不客气的说你这样的网站没有前途，商家可以被你骗一次，但是绝对骗不了第二次，对于商家来说看的使广告效果，你没有给他带来实际的效益，商家就没有必要在你身上浪费资金了。所以说 在网站前期运作的时候是很困难的 ，但是千万别乱伦阵脚，首先想的不是挣钱，而是想着怎样做好网站的同时让网站活下去。前期可以结合当地环境进行一些地推，或是展开一些像上面第三点提到的线下活动，让消费者感受到你们的服务就在身边，这个网站就是他们的生活的一部分。这样慢慢的做下去，我相信你的网站的流量也会更加巩固，有了消费者的支持还怕没有商家来投广告。
What is the purpose of local O2O website we do? The answer is yes: it is to make money. A lot of people just built on the site when you have a lot of advertising, think of my site has dropped money, set up now it's time to make money. Have this kind of idea is understandable, but this method is not recommended. Now website profit model is mainly advertising and into, one every day trying to sell advertising, without thinking of how to create value for consumers to, how serious offline service, even if your advertising costs to preferential, merchants are not necessarily to advertise on your site, not polite to say there is no future for you such a website, businesses can be you cheat once, but absolutely can't cheat for the second time, look for businesses make the advertisement effect, you do not have brought the actual benefit, businesses, there is no need to waste money on you. So said In the early stage of the site operation is very difficult, but don't incest, first of all want to not make money, but at the same time thinking about how to make the website site live. Early can be combined with the local environment to push some, or an offline activities such as the third point mentioned above, let consumer feel your service is near, the site is part of their life. So do it slowly, and I believe that your traffic will be more consolidated, with the support of consumers fear no vendors to AD.
五、本地O2O网站注意推广，有的放矢。
Fifth, local O2O note site promotion, targeted.
不管你是做一个什么样的网站都面临这一个问题——推广。在跟客户以及一些站长朋友的交流中往往听到的都是推广困难，人力、物力消耗大。有时候明明用心做了，往往得不到预期的效果。在初期网站的推广确实很难做，建议站长们在网站没有形成品牌是刚建设好的时候可以自己多跑跑商家，收取少量费用甚至是免费给他们开店铺，做广告，这是商家部分。传统的地推，如发传单，个人还是不建议的，这个是在浪费时间，你想想你自己上街，看到发传单的，你接过多少回？在你接过的传单中你有真正的看过几张？当然一些必要的地推是必不可少的，在主要地段或是小区还是张贴大海报，这个比发传单更有效。现在是二十一世纪，互联网的时代，互联网上宣传无疑是最快，最有效的。你还可以结合网站特色功能进行宣传，比如我们的用户就可以结合我们开发的微信平台，推广自己，这样不仅大大节省了推广成本，通过社交工具也达到了推广效果。
No matter you are to do a what kind of website faces is that a problem - promotion. In communicate with customers and some webmaster friends is difficult, often hear more manpower and material resources consumption. Sometimes clearly do attentively, often can not get the desired effect. The initial website promotion really hard to do, suggest webmasters not building a good brand is just the web can run around our businesses, charge a small fee is free to give them even open shops, advertising, this is business. To push the traditional, such as distributing leaflets, personal or not, this is a waste of time, you think you took to the streets, see distributing leaflets, how much you took back? In you took the leaflets you have really seen a few? Some necessary to push is indispensable, of course, in the main area or neighborhood or posted to the sea, this is more effective than distributing leaflets. Now is the 21st century, the era of the Internet, the Internet propaganda is the fastest, most effective.You can also combine to promote their site features, such as our users can we develop WeChat platform, promote oneself, not only greatly reduce the promotion cost, through social networking tools also reached the promotion effect.
说到推广许多人仅仅停留在推广就是做广告的思路上，其实不然，推广说到底不仅仅是在做广告，也是在做你网站文化。关键还是在你的线下服务，只有更好更贴心的服务，消费者认可了你，通过口碑相传，你的网站文化，你的网站品牌也就自然而然的树立起来了。也就不怕挣不着钱了。
Said to promote a lot of people just stay on the advertising promotion is the train of thought, actually otherwise, the promotion at the end of the day is not only in advertising, also doing your site culture. Key or in your offline service, only better, more intimate service, consumers recognized you, through word of mouth, the culture of your web site, your site will automatically set up brand. Is not afraid of no money.
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