随着互联网的高速发展，网络的竞争越来越大，一般的传统网站变得越来越难以满足一些企业的要求。传统的企业网站对于部分企业来说缺乏竞争力，缺乏吸引力。随着企业的要求逐渐提高，网站建设行业的建站技术也不得不日益加强。营销型网站成为了众多企业追求的对方。营销型网站对于企业的吸引力主要突显在哪里呢？今天济南网络推广给大家介绍一下：
With the rapid development of Internet, the growing competition in the network, the general conventional website is becoming increasingly difficult to meet some of the requirements of the enterprise. Traditional corporate website for some businesses uncompetitive, unattractive. With the gradually increasing requirements of enterprises, construction sites siting technology industry had been intensified. Marketing website become a large business pursuit of each other. Marketing website for the enterprise's main attraction highlights where? Jinan network promotion today to tell you about:
第一点、有什么+想什么+没什么=卖点
First, what is thinking + + = no selling point
营销网站的根本核心目的就是带来转化，带来销售，因此营销网站首要的就是将自身企业产品服务的卖点凸显出来，通过卖点快速抓住用户眼球，而需要做的不是单单阐述自身产品服务的优势，而是结合自身优势契合用户真正的需求，用户想要什么，对手没有什么，结合这些才能完善自身产品服务的卖点!
Fundamental core purpose is to bring marketing website conversion into sales, so marketing website will be the primary selling point is its own enterprise products and services stand out, quick to seize the users eye by a selling point, but do not just need to elaborate its own products and services advantage, but a combination of their own advantages fit the real needs of users, what the user wants, not what the opponent, a combination of these in order to improve the selling of their products and services!
第二点、实力资质亮剑
Second, the strength of qualification Sword
在网站中展示产品及服务不像线下是能够真是接触到的，对于此用户更多的依然会存在一定的质疑及犹豫，营销网站要做的正是展示实力与资质，这其中有两块需要注意，一个站内需要将自身企业的优势，如所获得的产品认证、获得荣誉、成功案例、相关的团队及企业背景等;另一个是在网站之外需要借助一些媒体进行正面的优化导向，这里涉及优化，这里不过多阐述。
Show on the site under the line of products and services is not able to really come into contact with, for this more users will still have some doubts and hesitation, marketing websites do precisely show of strength and qualifications, of which there are two Note that within a station needs to advantage their own businesses, such as product certification obtained, honors, success stories, and corporate team-related background; the other is outside the site needs the help of some positive media optimization guide, this involves optimization, but too much detail here.
第三点、核心的用户体验
Third, the core of the user experience
营销网站不是企业想建成什么样就可以的，是华丽酷炫，还是平淡朴素这些因素都在于企业产品服务的基调及用户体验需求，举个例子来说，一个经营传统复古高档木质家居的企业将网站建成全是现代科技风格就不免贻笑大方了点!
Website marketing is not what companies want to build on it is gorgeous cool, plain or dull tone of these factors is that their products and services and user experience requirements, for example, a high-end vintage wooden traditional business enterprises will be home website built all modern technology can not help laughing stock of the style points!
结合产品及服务的同时，更加需要迎合用户体验需求，网站的设计每个环节都要结合用户思维去设计，即在保证与产品风格匹配的基础上再追求美工效果以迎合用户审美需求。
Combination of product and services, but more needs to cater to the needs of the user experience, website design every aspect of thinking must be combined with the user to design, to ensure that the product matches the style based on the pursuit of art and then the aesthetic effect in order to meet user needs.
第四点、引导
The fourth point, the guide
营销网站与传统站不同，营销网站是可以直接将网站流量转化成线索，从而转化成销售的网站，因此在网站中必然需要设置更多、更丰富的咨询联系方式，比如talk99、400电话，在线QQ等，这些环节也是需要用心布置的!因为这些正是你前期工作付出所收获的结果直观表现所在。
Marketing and traditional stations at different sites, marketing sites can be directly converted into site traffic clues, which translates into a sales site, so the site will inevitably need to set up more and more extensive consulting Information, such as talk99,400 phone, online QQ, etc., these areas also need to carefully arranged! because these preliminary work is what you pay harvested visual representation of the results lies.
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