网络营销中有许多的推广方法，比如搜索引擎的营销、邮件营销、第三方平台的推广、微博营销、网络广告投放、视频营销、移动互联网营销等。笔者认为，这些推广活动的开展，目的都是为了找到企业的目标客户，把目标客户的流量吸引到网站来，通过网站获取访客联络方式实现成交。济南网络推广分析：
There are many network marketing promotion methods, such as search engine marketing, email marketing, the promotion of third-party platform, microblogging marketing, Internet advertising, video marketing, mobile internet marketing. The author believes that these promotional activities, the purpose is to find companies target customers, target customers drive traffic to the site to get visitors through the website contact way to achieve turnover. Jinan network promotion analysis:
1. 搜索引擎营销：在百度、谷歌等搜索引擎上展示你的网址链接，目的是为了让目标客户看到网址链接后点击到达你的网站。
1. Search Engine Marketing: Show your web site links on Baidu, Google and other search engines, is designed to allow customers to see the target URL link click-through to your site.
2. 邮件营销：策划一系列的邮件，收集好目标客户的邮件地址，在集中发送的邮件上是不太可能放全部的信息内容，邮件的目的只是吸引或打动访客，最终还是需要目标客户收到邮件后点击邮件中的链接，回到企业的网站上详细了解。
2. Email Marketing: planning a series of messages, a good collection of target customers e-mail address in the e-mail sent is concentrated unlikely to put all of the information content of the message purpose is to attract or impress visitors, eventually need to close the target customers to a mail message and click the link back to the corporate Web site to learn more about.
3. 第三方平台推广：在第三方平台上难以随心所欲的放置我们企业想要放置的所有内容，其目的也是为了在第三方平台上展示，通过展示点击至企业网站详细了解。
3. Third-party platform to promote: the third-party platform difficult to place arbitrary content of all our business want to place, and its purpose is to display on a third party platform, by clicking to show corporate website to learn more about.
4. 微博营销：微博只能发布140个字的内容，同样需要在微博中加上我们的网址链接，链接到网站上去详细了解。
4. microblogging marketing: microblogging can only publish content 140 words, also need to add our website link microblogging, link up to the site to learn more about.
5. 网络广告投放，设置图片广告的内容吸引目标客户点击，点击后同样也是让访客回到你的网站来。
5. Internet advertising, set image ads content to attract target customers click, click after the same also let visitors back to your website.
我们以网站作为网络营销的转化核心，围绕网站去做相关的网络推广活动，让网站成为整个网络营销活动的转化中心，通过推广带来的流量在网站上实现转化。
Our website as a marketing core network transformation around the site to do network-related promotional activities, let the site become the network marketing conversion centers, by promoting bring traffic to realize the conversion on your site.
我们要建一个有营销力、有转化作用的营销型网站，要站在企业整体网络营销推广的全盘考虑出发，考虑好企业的营销推广方式与网站的结合。
We want to build a marketing force, have transformed the role of the marketing website, to stand in their overall Internet marketing of overall consideration into account in good business marketing approach in conjunction with the site.
网站的各栏目、各页面内容相应对应到相同类的推广活动中，让网站与推广从内容到形式上一脉相承。推广过程中所描述的重点、关键点在网页中得到体现并进行详细阐述，获得更好的转化比。
Each section of the site, corresponding to the contents of each page corresponds to the promotion of the same class, so that the website and promotion from content to form the same strain. Focus on promoting the process described, the key points are reflected in the pages and elaborate, better conversion ratio.
在推广活动开展的过程中，监测网站及各部分推广的数据，研究各类推广活动中不足之处进行改正，并且找出成本效益比较高的方法，保持网络营销推广的持续有效性。
In the process of promotion activities, the monitoring of the site and the part of the promotion of the data, the researchers at various promotional activities to correct deficiencies and to identify cost-effective method for high, sustained effectiveness of network marketing.
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