由于网站建设行业的特殊性,在实际的工作中,会遇到各行各业的客户,然而每个客户的需求基本上都是不一样的。从网站的前期规划,到网站类型,以及建设网站的目的等都是各不相同的,所以在进行网站建设之前一定要清楚每个客户的自身需求是什么,不能忙碌的签订合同之后,就根据常规去设计网站效果图,等效果图出来之后发现客户根本不是要这样的,不仅浪费了美工宝贵的时间,还会让客户感觉太不专业,产生反感。那么我们应该如何才能真正了解客户的需求是什么呢?济南网站建设给大家介绍一下:
Due to the special nature of the site construction industry, in the actual work, we will encounter all walks of life, but each client's needs are basically different. From the pre-planning Web site, to the types of sites, as well as the purpose of the construction site are all different, so before making the construction site must be clear what each client's own needs is not busy after the signing of the contract, according to conventional site to design renderings, and other effects to figure it out after the client is not found to be the case, not only a waste of valuable time art, but also make customers feel too unprofessional, disgusted. So how should we truly understand what the customer needs is it? Jinan construction site to tell you about:
一、部分客户纯粹是为了建网站而建网站,没有其他要求
First, some customers simply to the construction site and the construction site, no other requirements
这类客户近几年比较少见,前几年互联网刚刚兴起的时候遇到的比较多。一些企业公司的老板,纯粹为了能够让自己公司有一个网站即可,在名片或者宣传册上加入网址,就会有种高大上的感觉了。所以一般只用网站模版即可,只要能够输入网址能打开,网站上是自己的公司名字,自己的产品就行了。所以这类客户网站建设的费用预算也比较低,一般都在几百块钱左右。
Such customers are relatively rare in recent years, a few years ago when the rise of the Internet has just encountered more. Some companies owner of the company, solely in order to enable your company has a website can be added to the URL on business cards or brochures, you will have a feeling on the tall. It is generally only the website template you can, as long as they enter the URL can open their own company name on the website, their product line. Therefore, these customers budget website construction is relatively low, generally in the hundreds of dollars.
二、一些大公司比较注重网站的美观,对界面要求比较高
Second, some large companies pay more attention to the beautiful site of the interface requirements are relatively high
对于一些规模比较大或国企来说,对网站界面要求比较高,网站效果图设计完成后要经过层层审核,首先由网络部负责审核,修改至网络部满意之后,又会交到上一级,可能还要进行修改,最终才会交到领导手里。领导可能一句话就给你打下来,面对这类客户我们应该尽可能在签订网站建设合同前期就和最大的领导沟通好,问清楚比较满意什么布局的网站,色调是什么,导航怎么去分,首页都有哪些板块等,避免后期网站效果图一直不能定稿,改来改去,最终连成本都赚不回来了。
For some of the larger-scale or state-owned enterprises, the relatively high demand for web interface, after the completion of the site design renderings to go through layers of review, first by the network unit responsible for reviewing, modifying to network after the Ministry of satisfaction, in turn handed on a , you may have to be modified before eventually into the hands of the leadership. Leaders may give you a word play down the face of such customers as possible we should be signed pre-contract on the construction site and the largest good leadership and communication, ask what the layout of the site is quite satisfactory, what color is, how to sub navigation Home What are sections etc., to avoid the late site renderings have been unable to finalize the change to change, and eventually earned costs are not coming back.
三、大部分客户注重网站营销效果,对于如何去建设要求不高
Third, most customers pay attention to website marketing effectiveness, do not ask how to go to the building
有网站建设需求的客户中,有大部分客户目的很明确,一是需要有自己的一个官方网站,第二是想通过网站为自己带来潜在客户。这就需要建设营销型的网站了。营销型网站其主要目的就是获得搜索引擎排名,对于网站见面如何,怎么去建设都没有太大的要求,就算你用模版给客户套一个,如果能获得比较好的排名还是非常不错的。所以说这类客户不在乎你怎么去建设,他们只看最终效果,能不能在搜索引擎上搜所某个关键字搜到自己。
There are website building needs of customers, the majority of customers have very clear purpose, one needs to have an official website, and the second is to bring potential customers to the website by himself. This requires the construction of marketing-oriented site. Marketing website whose main purpose is to get the search engine rankings for the website on how to meet, how to construction requirements are not much, even if you use a stencil to the customer set, if we can get a better ranking is still very good. So that such customers do not care how you go to the building, they look at the final results, the search engine can search by a keyword search to himself.
四、非企业站客户更加注重的是网站功能
Fourth, non-enterprise customers to pay more attention to station website features
还有一些客户建设网站是为了实在自己所需要的功能,比如网上订餐,网上采购,为自己固定的客户提供服务等,他们不依靠搜索引擎而存在,而是为了下线的实际工作而服务,为自己现有的群体提供方便。让指定的客户,输入指定的网站,来完成指定的操作。所以这要对网站功能要求比较高,功能能够完成的同时对用户的使用体验也是比较在意的,不能纯粹为了实现功能,而忽略了用户的体验,因为这类客户建设网站就是为了服务客户的,所以用户体验也是比较重要的。
There are some customers in order construction site really functions they need, such as online ordering, online purchases, providing services for their regular customers, etc., they do not rely on search engines exist, but to the actual work of the service offline, to facilitate their existing populations. Let specified client, enter the specified site to complete the specified operation. So this site to function relatively high, the function can be completed while the user experience is more concerned about, not simply to realize the function, while ignoring the user experience, such as the construction site is the customer to customer service, so the user experience is more important.
成立济南网站建设公司,各式各样的客户你都会遇到,各种不同的需求也都会接触,只要涉及到网站上面的东西都应该知道,也都应该在最短的时间内做出价格评估,只要客户和你说出自己的需求,您就应该知道这个客户真正目的是什么,也应该了解到如果接了这个单子,以后的工作量是多少,实际的成本是多少,后期维护是否比较繁琐等。
Founded in Jinan site construction company, you will encounter a wide range of customers, different needs also are exposed, as long as something related to the website above all should know, should also be made to assess the price in the shortest possible time, just tell your customers and their needs, you should know what is the real purpose of this client, it should be appreciated that if the pick up this list, after the work is how much, how much is the actual cost, if more complicated post-maintenance, etc. .
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