对于网站优化，每一位SEO人员都有自己一套优化方法，其优化方法因人而异，各不相同。但作为一个出色的SEO人员在接手一个网站优化时必须要具备一套完整的优化思路，并根据优化思路制定好优化计划，每天照计划的内容进行优化工作，如此才能达到事半功倍的效果。如果SEO人员没有一套完整的优化思路，那么情况会变得非常糟糕。以下是济南网站优化网站总结的一套思路与大家分享。
For website optimization, every person has their own set of SEO optimization method optimization methods vary, vary. But as a good SEO staff in taking over a website optimization must have a complete set of optimization ideas, and making a good optimization plan based optimization ideas, according to the daily work to optimize the content of the plan, so that it can achieve a multiplier effect. If the person does not have a complete SEO optimization ideas, then the situation will become very bad. The following is a summary of Jinan website optimization website set ideas to share with you.
一、分析将要优化网站的实际情况
First, the analysis will be to optimize the actual situation of the site
随着电子商务的迅猛发展，几乎每个企业都有了自己的企业网站。那么，当SEO人员在接手一个网站时，第一件事就是要检查该网站目前的实际情况。例如：网站的结构是否利于优化、是否有网站地图、网站内部链接是否合理、必备的404错误页面和301永久重定向是否存在、robots是否正确，网站有无死链等等的问题。确认以上问题后分析网站的关键词选择是否合理，网站的快照、收录及外部链接是什么情况。只有充分了解了以上信息后才可以开始下一步的工作。
With the rapid development of e-commerce, almost every business has its own corporate website. Then, when the officers took a SEO site, the first thing is to check the site's current situation. For example: if the site is conducive to optimizing the structure, whether the site map, website internal links is reasonable, necessary 404 pages and 301 permanent redirect if there is, robots are correct, whether the site dead links, etc. problems. After confirming the above problem analysis site keyword selection is reasonable, a snapshot of the site, and external links are included in what circumstances. Only by fully understanding the above information before they can begin the next step.
二、着手更新网站的内容
Second, begin to update the website content
在了解网站的实际情况后，根据分析的结果，将网站存在不利于优化的问题修正，如不存在问题则可以着手更新网站的内容了。在更新内容的时候一定要优质的原创和垃圾文章。在更新内容的同时优化长尾关键词，并以锚文本的形式链接到网站的其他内页，达到优化网站的内页和结构的效果。
Understand the actual situation of the site, the results of the analysis based on the web presence is not conducive to optimizing the problem corrected, as there is no problem, you can proceed to update the site content. In the update time must be of high quality original articles and garbage. In the updated content while optimizing long tail keywords and anchor text in the form of links to other pages within the site, to the effect inside pages and optimized site structure.
三、逐步建设网站的外链
Third, the chain gradually building site
“内容为王，外链为皇”，相信每个SEO人员对这个词都不陌生，外链是决定网站排名最重要的因素之一。如果说网站在更新了大量的原创内容后是一个藏匿的宝藏，那么外链的目的就是将这个宝藏与外界相连接桥梁，让更多的人通过这个这个桥梁来寻找宝藏、开发宝藏。同时，优质的外链也可明显提高网站权值，更利于网站关键词的排名。只是在建设外链的时候需谨记，要注意所建设外链的稳定性、有效性和相关性。否则增加再多的外链对网站来说也意义不大。
"Content is king, outside the chain of Emperor", believe that every SEO personnel are not familiar with the word, the chain is to determine one of the most important ranking factor. If the site is updated after a large amount of original content is a hidden treasure, then the purpose of the chain is to be connected with the outside world treasure this bridge, so that more people through the bridge to find the treasure, the treasure development. At the same time, the quality of the chain can also significantly improve the site weights, more conducive to the website keyword ranking. Only when the construction of the chain need to keep in mind, pay attention to the construction of the chain of stability, effectiveness and relevance. Otherwise, no amount of increase is also the site outside the chain of little significance.
四、提高网站的用户体验
Fourth, improve the user experience of the website
网站的内容在持续更新，外链也循序增加，网站已可以通过优化的长尾关键词带来一些流量了。此时需要研究用户体验，并提高网站的用户体验，以此提高访客对网站的粘度和再次访问几率。当访客的访客对网站的粘度和再次访问几率都比较高时，网站的权重自然会有提升，权重一旦提升，排名想不上去都难。
Website content is continually updated, the chain also increased sequentially, the site has been able to bring some traffic by optimizing the long tail keywords. At this point we need to study the user experience and improve the user experience of the site, in order to improve the viscosity of visitors to the site and revisit chance. When visitors visitors the chance to visit the site again and viscosity are high, the natural weight of the site will be improved, lifting weights once, ranking does not want to go immune.
很多SEO新人在优化网站的时候会每天都查询一次网站的收录和排名情况，甚至会查询多次，其实对于一个新站来说，完全不必把时间浪费在SEO查询上面，因为搜索引擎对新站的考验越来越严格，收录、快照和排名情况非常不理想甚至常有下滑趋势，如果每天都花大量时间去查询，看到网站的不理想情况，势必会打击到优化的信心，倒不如将此时间用来撰写高质量文章，去发布高质量外链和提高网站的用户体验。待3天甚至1周再查询一次网站的SEO情况，此时再看到网站优化后的小小成果，定会有些成就感，优化的信心也更充足了。
Many SEO website optimization when new people will have to query the inclusion and ranking of sites once a day, or even several inquiries, in fact, for a new station, the do not have to waste time SEO query above, because the search engine on the new station more stringent test, included, snapshots and rankings often very unsatisfactory even decline, if spend a lot of time every day to inquire, to see the situation is not ideal site is bound to blow optimization confidence, it would be better this time is used to write high quality articles to publish high-quality outside the chain and improve the user experience of the site. Wait three days to a week and then query a website SEO case, this time to see the results of a small website optimized, will be some sense of accomplishment, confidence optimized beefed up.
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