在这个竞争日益激烈的年代，许多企业的宣传推广手段几乎相似。如何突出自身企业特色，突显产品卖点成为众多企业思考的问题。因此，如何帮助企业突显产品卖点，成为站建设企业研究的对象之一。济南网络推广通过研究发现了以下几个方面：
In this increasingly competitive era, promotion means many companies are almost similar. How to highlight its own characteristics of enterprises, enhance product selling as many enterprises thought. Therefore, how to help companies enhance product selling point, become one of the objects of the research station construction business. Jinan network to promote the study found the following aspects:
一：产品自身角度。与产品基本功能,消费者核心利益息息相关,影响决定消费者购买的卖点。消费者购买产品大多数时候都是感性的，特别是对于某些消费品，因此，我们都知道铺货、陈列展示和生动化对快消品销售非常重要。基于这样的心理，在产品卖点提炼时，特别是高端的产品，卖点一定要是一个购买理由，而且要让消费者觉得是唯一的购买理由。
A: the angle of the product itself. And basic functions, is closely related to the core interests of consumers, the impact of selling consumer buying decisions. Consumers to buy products most of the time are emotional, especially for certain consumer products, so we all know Distribution, vivid display and display of FMCG sales is very important. Based on this mentality, when selling refined products, especially high-end products, the selling point it must be a reason to buy, and to let consumers feel that is the only reason to buy.
二：第一说辞角度。共性的产品特性你第一个说出来，而且能影响购买。一般性的,普遍性的的产品利益点，或者支持核心卖点的技术点。这种常规性的卖点由基本属于共性的东西，一般不受创作人员的关注与重视，但是若策划的好，操作得当，一样可达到效果。
II: The first rhetoric angle. Common product characteristics you first say it, but also can affect the purchase. General, universal product point of interest, or technical support point of the core selling point. This routine is basically selling the things in common, from the creation of the general staff of the concern and attention, but if good planning, proper operation, the same effect can be achieved.
三：真正的唯一角度。差异化卖点，与众不同的,具有排它性，独占性的,它既可以是常规卖点,也可以是核心卖点甚至其它因素。可以是独有，也可以不是独有，是对手没有说出来的特点;可以是功能性的，也可以是精神上的。如果落脚到产品卖点上，就需要找准一个点，并强化。再则，差异化很多，只说一点，说深，说透，加多宝就是很好的例子。
Three: The only real point of view. Differentiated selling points, unique, with exclusive, exclusivity, and it can be a conventional selling point, it can be a selling point even the core of other factors. May be unique, or may not be unique, is the opponent did not say it features; can be functional, it can be spiritual. If settled on selling the product, you need to identify a point, and strengthening. Furthermore, a lot of difference, just say it, say deep, he said through JDB is a good example.
四：客户诉求。情感诉求、功能诉求、原料诉求、历史诉求、工艺诉求、产地诉求、技术诉求、品牌基因诉求、色彩诉求、味道诉求、感觉诉求、欲望诉求等等诸多元素，在选择时一定要进行横向和纵向类比。 成熟产品如何进行卖点提炼？最高明的手法就是从产品本身出发，把产品的卖点考虑进产品开发设计中去。目前，国外的品牌基本上均是这种做法，其产品本身的技术内涵便是最强有力的卖点；而大部份的国内品牌由于无法突破技术的瓶颈，于是只能翻来覆去的炒概念作卖点。其实任何产品的卖点提炼均不可游离产品本身，成熟产品更是如此。
Four: customer appeal. Emotional appeal, functional demands, material demands, the demands of history, technology demands, the demands of origin, technical demands, the demands of the brand genes, color demands, the demands of taste, feel the demands, desires, aspirations, and many other elements, the choice must be horizontal and vertical analogy. How mature selling refined products? The wisest approach is starting from the product itself, the product of the selling points to take into account product development and design to go. Currently, foreign brands are basically the practice, its technical content of the product itself is the most powerful selling point; and most of the domestic brands because the technology can not break through the bottleneck, so only over and over again the concept of speculation as selling points . In fact, any selling refined products are non-free product itself, especially in mature products.
五：直白。产品卖点要直接，不能遮遮掩掩，更不能拐弯。有人觉得虽然我的产品概念很好，但产品原料太普通，所以便不能直接说，更有甚者，避免提及产品，实际上是不可取的。你不说，消费者怎么认知你是什么，既然不知道是什么，那价值感怎么能出现，含含糊糊的塑造;遮遮掩掩的顾左右言它，一定失败。
Five: straightforward. Selling to direct, not secretive, not turn. Some people feel that although I product concept is very good, but too common raw materials, so they can not directly say that, even worse, to avoid mentioning the product, in fact, is not desirable. You do not say how the consumer perception of what you are, since I do not know what it is, how it perceived value can appear vague shape; veiled outright say it, it must have failed.
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