网站除了做好排名之外，内容的优化更是重中之重。客户对一个网站的好感度，很大程度上取决于他所点开的内容是不是他刚好想要了解的内容。客户进入网站时最想看到怎样的页面呢，其实我们可以大致从客户搜索词中了解到客户的需求，济南网站优化根据不同的情况来给大家分析一下。（先排除是同行搜索的可能性）
Website in addition to good ranking outside content optimization is a top priority. Customer favorability of a site depends largely on the point he opened his content is not content just want to know. When customers enter the site most want to see what the page does, in fact, we can generally understand the needs of customers from the customer search terms, Jinan, site optimization according to different situations to give you an analysis. (To exclude the possibility that peer search)
1，客户在搜索引擎上搜索问题，查找解决方案
1, a customer searches on a search engine problem, find solutions
这时，客户需要的是快速找到解决方案，并不需要了解这个产品的详情及参数。这类客户需要的是一个简单直观的产品解决方案，所以展现在这类客户面前的内容应直接说重点，越简单越好，不需要其他繁琐的修饰词。这类客户是我们的潜在客户，可以在页面的次要位置或文章中，设置一个能引导客户进入产品推广也链接就可以了。
In this case, the customer is required to quickly find a solution, this product does not need to know the details and parameters. Such customers need is a simple and intuitive product solutions, so the show in front of the contents of such customers should direct that the emphasis, the simpler the better, no other tedious qualifiers. Such customers are our potential customers, in a secondary position or article page, a set can guide customers into the product promotion is also a link on it.
2，客户直接在搜索引擎上搜索品牌名
2, the customer search directly on the search engine brand name
客户直接搜索品牌名说明客户已经对这个品牌有了一定的认识，想进一步了解这个品牌的产品或正在考虑购买这个品牌的产品，但对品牌了解度不够。所以，企业的规模、品牌的实力、产品类型、口碑等，是客户最想要知道的。这时，展现在客户面前的可以是网站的首页或客户案例页面，增加客户对品牌的认知度及信赖度。
Customer Direct search legend brand name customers already have some understanding of the brand, the brand would like to learn more about this product or are considering buying this brand of products, but the brand is not enough understanding. Therefore, the size of the business, the strength of the brand, product type, word of mouth, is the most customers want to know. In this case, demonstrated in front of the customer may be the site home page or customer case, increase customer brand awareness and reliability.
3，在搜索引擎上搜索产品名称进入网站
3, the product name into the search engine website
这类客户大多是想了解或购买这个产品，可以直接把产品页推送到客户面前，首先产品的功能、适用范围、参数、细节、特点等越详细越好，再者产品页中最好具备带营销性的字眼，比如优惠、减免、促销、特价、活动、免费、送、满减…………（有些产品可以直接放这些词，也有不适合放这些词的产品，不适合的产品可以婉转换个方式表达一下）因为客户喜欢看到这些词，容易促成成交（淘宝就很擅长用这些词），最后在客户了解产品后，引导客户进入品牌宣传页、首页或其他页面。
Most of these customers would like to know or to purchase this product, the product can be directly pushed to the front of the customer page, the first more detailed the better product functionality, scope, parameters, details, features, etc. Moreover product pages have the best band marketing of words, such as concessions, relief, promotions, specials, activities, free delivery, full reduction ............ (some products can be directly put these words, there are not suitable for products put these words, unsuitable products can tactfully express another way) because customers like to see these words, easy to facilitate transactions (Taobao is very good at using these words), and finally to understand the customer product, guiding customers into the branding page, home page or other pages
结论：对于问答类和长尾的搜索词，可以优化文章页或产品页的排名；对于品牌类搜索词，可以优化首页的排名；对于产品名搜索词，可以优化产品页推广页、产品类目页或首页的排名。不管是SEO还是竞价，都需要站在客户的角度，向客户呈现他需要的页面。
Conclusion: For the Q-and long-tail search terms, you can optimize the ranking article page or product page; brand category for the search term can be optimized page ranking; product name for a search term, you can optimize the product page promotion pages, product category page or page ranking. Whether SEO or bids are required from the customer's point of view, he needs presented to the client page.
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