之前看过马云讲过这么一句话，大体的意思是说他们在一开始创业的时候想的最多的就是怎么帮助更多的中小企业做好电子商务？而且一直到现在阿里巴巴已经发展成为世界顶尖的商业帝国，这一宗旨仍然没有改变。
Ma talked before seen such a sentence, generally mean is that they want to start a business when the most is how to help more SMEs to do e-commerce? And until now, Alibaba has grown into the world's top business empire, this purpose has not changed.
这一句话的背后给我最大的感触就是，做事情之前，首先想的应该是怎么去帮助别人成功，帮助别人更好去赚钱，而自己成功是建立前面所有的基础上的，或者换个角度来说，前面利他你做的很好，后面自我价值才能得以体现；
Behind these words gave me the greatest feeling is to do things before, should first think of how to help others succeed, help others better to make money, but their success has been built, or another angle on the basis of all the front to that you do well in front of altruism, self-worth can be reflected back;
其实在我们生活中，这种思维也会非常多的人所认可。我们经常能听到这样的评价：说某某人很细心，很会做人。事实证明，这一类人的人际关系不会差，因为他们懂得换位思考，懂得别人的需求在哪里，然后如何去让别人舒服……利他的同时无形中也提升了他在朋友圈中的形象，别人相信他，认可他！
In fact, in our lives, this way of thinking will be a lot of people recognized. We often hear this evaluation: that certain people are very careful, it will be a man. Facts have proved that this group of people is not bad relationships, because they know how to empathy, to understand where the needs of others, and how to make people comfortable ...... altruistic while also subtly promoted him in the circle of friends image, people believe him, recognized him!
如果把这种思维放在我们的网站运营工作中，同样道理，我们也要学会换位思考，不断满足用户需求，让用户对你产生信任，那么转化是水到渠成的事情。而且这种思维它可以帮助我们在繁杂的工作中始终能找到正确的方向，做出很多战略性决策，这一点对于那些做了几年运营却仍然找不到思路的小伙伴们尤为重要！
If this way of thinking on our Web site operators work the same token, we have to learn empathy, we continue to meet the needs of users, allowing users to trust you, then the conversion is a natural thing. And this way of thinking that helps us in the complex work can always find the right direction, make a lot of strategic decisions, which is especially important for those who do the operation for a few years but still can not find the idea of little friends!
上面说了不少理论，可能理解起来比较空洞，下面济南网络推广举几个运营工作中的小例子加以说明一下：
It says a lot of theory, it is possible to understand relatively empty, following Jinan network operators to promote the work of a few small examples to explain:
场景一：网站布局架构
Scene One: Site layout architecture
布局一个网站绝不仅仅像我们想象的那么简单，我们在架构网站之前就要充分的了解目标用户对产品的需求点有哪些，比如问答需求，图片需求，视频需求，交流需求，体验需求，优惠需求……针对不同的需求我们要架构不同的网站功能模块去解决；
Not only the layout of a website so simple as we thought, before we fully understand the architecture of the site will target the needs of users of the product point of which, such as Q & demand, the demand picture, video needs, communication needs to experience demand Deals ...... demand for the different needs of different sites we want architecture to solve functional modules;
举个例子：比如做软件开发的，那么用户对购买后如何操作就有非常大的需求，此时我们就要在网站架构的时候放置帮助手册，或者视频教程之类的东西，这样才能让用户在我们的网站上面能解决自己的困难！
For example: For example, do software development, the user how to operate after purchase there is a very high demand, then we will help manual in place when the site architecture, or something like video tutorials, which will allow users to in our website above to solve their own difficulties!
场景二：打造优质内容
Scene Two: to create quality content
什么样的内容是你用户感兴趣的？知识分享，精美图片，视频介绍，笑话段子……
What kind of content are you interested users? Knowledge sharing, exquisite pictures, video and joke piece ......
用户喜欢什么样的语言风格？卖萌体，自黑体，鸡汤体，俏皮体，火星文……
Users like what kind of language style? Sell Meng body, since bold, chicken body, playful body Martian ......
上面的这些我们都要去分析，归结起来一句话，就是用户心里在想什么，我们要换位思考！
These we have to analyze the above boils down to one sentence, that is, the user was thinking what we want empathy!
场景三：去哪里找目标用户
Scene Three: Where to find the target user
用户喜欢在什么地方驻足？论坛，贴吧，空间，微信……这些目标用户的行为习惯我们要去揣摩，比如你是销售亲子类的产品，那么我们就要去寻找宝妈妈们平常都会去哪些地方，如妈妈群，妈妈论坛，贴吧，亲子平台（宝宝树，妈妈网等），亲子类微信大V等。而想要知道这些我们都要去换位思考才可以！
Users like where to stop? Forum, paste it, space, micro-channel ...... these target user behavior we're going to try to figure out, such as parent-child classes you are selling products, then we're going to look for treasure moms usually will go where, as the mother group, mom Forum , paste it, parenting platform (baby tree, mother network, etc.), parenting classes and other micro-channel large V. And I want to know that we have to go before they can empathy!
好了，今天先聊到这里了，希望小伙伴能静下心来思考一下，你究竟在运营中花了多少的时间去揣测你的用户，他们有哪些需求你已经满足了，还有哪些潜在的需求是可以挖掘的，只有把这种“利他思维”做到极致，不断的分析人性底层的东西，我们才能在运营中立于不败之地！
Well, today to talk to here, I hope small partners can stop and think about how much you really spent time in operations to speculate your users, they have what the needs you have met, what potential demand is mining, only this "altruistic thinking" to achieve the ultimate, continuous analysis of human nature the bottom of things, we can be invincible in the operation!
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