企业的主页是企业在互联网上展示形象的门户，设计制作一个优秀的网站是建站企业成功迈向互联网的重要步骤。随着经济全球化和电子商务经济的到来，企业建站和开展电子商务是一个不可回避的现实，否则当你的竞争对手正在通过INTERNET共享信息，通过电子商务降低成本，拓展销售渠道时，你却只能坐失良机。
Business home page is to show corporate image on the Internet portal, designed a good website is an important step towards the establishment of the Internet business success. With the advent of economic globalization and e-commerce economy, the establishment of enterprises and e-commerce is an unavoidable reality. Otherwise, when your competitors are sharing information via INTERNET, through e-commerce to reduce costs and expand sales channels, but you only a lost opportunity.
那么一个合格的企业网站应该包含哪些基本功能呢?
Then a qualified business website which contains basic functionality should it?
1.品牌形象。
1. brand image.
网站的形象代表着企业的网上品牌形象，人们在网上了解一个企业的主要方式就是访问该公司的网站，网站建设的专业与否直接影响企业的网络品牌形象，同时也对网站的其他功能产生直接影响。
Image of the site represents the company's online brand image, the main way people understand a business online is to visit the company's Web site, professional website building will directly affect the enterprise network brand image, but also to other features of the site have a direct influences.
2. 产品/服务展示。
2. Product / Service show.
顾客访问网站的主要目的就是为了对公司的产品和服务进行深入的了解，企业网站的主要价值也就在于灵活的向用户展示产品说明的文字、图片甚至多媒体信息，即使一个功能简单的网站至少也相当于一本可以随时更新的产品宣传资料，并且这种宣传资料是用户主动来获取的，对信息内容有较高的关注程度。
The main purpose of the visit is to the customer for the company's products and services, in-depth understanding of the value of the main corporate website that will show users a flexible product description text, images and even multimedia message, even a simple function of the site at least the equivalent of a product can update the promotional materials, promotional materials and this initiative is to get the user, the content of the information has a higher degree of attention.
3. 信息发布。
3. The information was published.
网站是一个信息载体，在法律许可的范围内，可以发布一切有利于企业形象、顾客服务以及促进销售的企业新闻、产品信息、各种促销信息等等。
Website is an information carrier, within the scope permitted by law, you can publish all efforts conducive to corporate image, customer service and sales promotion business news, product information, promotional information, etc.
4. 顾客服务。
4. Customer service.
通过网站可以为顾客提供各种在线服务和帮助信息，比如常见问题解答、电子邮件咨询、在线表单、通过即时信息实时回答顾客的咨询，等等。
It may be provided through the website for the customer a variety of online services and help information, such as FAQs, e-mail consulting, online forms, instant real-time information to answer customer consultation, and so on.
5. 顾客关系。
5. customer relationships.
通过网络社区、有奖竞赛等方式吸引顾客参与，不仅可以起到产品宣传的目的，同时也有助于增进顾客关系，尤其是对产品功能复杂或者变化较快的产品。
Attract customers through a network of community participation, prize contests, etc., can not only serve the purpose of product promotion, but also help enhance customer relations, especially for complex product features or rapid changes in products and services.
6. 网上调查。
6. The online survey.
市场调研时营销工作不可或缺的内容，企业网站为网上调查提供了方便而廉价的途径，通过网站上的在线调查表或者通过电子邮件论坛、实时信息方式征求顾客意见等，可以获得有价值的用户反馈信息。
When market research indispensable element of marketing, corporate website for online surveys provide a convenient and inexpensive way, or by e-mail forum, real-time information solicit customer feedback through an online survey on the website, etc., can gain valuable user feedback.
7. 资源合作。
7. Resources Cooperation.
资源合作独具有特色的网络营销手段，为了获得更好的网上推广效果，需要与供应商、经销商、客户网站以及其他内容、功能互补或者相关的企业建立资源合作关系，实现资源共享到利益共享的目的。
Resources Cooperation independent distinctive online marketing tools, online marketing in order to obtain better results, you need with suppliers, distributors, customers and other website content, functionality or complementary resource-related businesses to establish partnerships, sharing of resources to benefit sharing the goal of.
8. 网上销售。
8. online sales.
建立网站及开展网络营销活动的目的之一是为了增加销售，一个功能能完善的网站本身就可以完成订单确认、网上支付等电子商务功能，即企业网站本身就是一个销售渠道。
One of the objectives established website and online marketing activities in order to increase sales, a function can improve the site itself can be completed to confirm the order, online payment and other e-commerce functions, namely corporate website itself is a sales channel.
在进行企业信息的选择和发布时，应掌握一定的原则：有价值的信息应尽量丰富、完整、及时;不必要的信息和服务，如天气预报、社会新闻、生活服务、免费邮箱等应力求避免。
When making the choice of business information and publishing, should have certain principles: valuable information should be rich, complete and timely; unnecessary information and services, such as weather, community news, life services, free e-mail, etc. should strive avoid.
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