一个网站应该有一个主题，这就是我们的核心关键词，一般来说也是我们网站首页的目标关键词。也是可能来我们网站最大流量的关键词，优化难度最大的关键词。我们的整个网站都将围绕核心关键词进行建设。我们选择核心关键词主要有下四点原则。
A website should have a theme, and this is our core keywords, in general our Home target keywords. It is also possible to the maximum of our site traffic keywords, optimizing the most difficult keywords. Our entire site will focus on the core keywords for construction. We chose the main core keywords at four o'clock principles.
1.高搜索量，低竞争度
1. High search volume and low degree of competition
这是很好理解的，我们网站首页肯定要放价值最大的关键词。我们尽可能选择百度指数高而竞争度较低的词。事实上这是比较难以找到的，我们需要经过反复的挖掘与分析。可以通过站长工具对关键词进行详细对比分析。
This is well understood, we will certainly have to put the value of Home's largest keyword. We try to select Baidu index high and low degree of competition words. In fact it is more difficult to find, we need to go through repeated mining and analysis. Webmaster tools by keyword detailed comparative analysis.
2.网站应该有1到3个核心关键词
2. The site should have 1-3 core keywords
网站首页应该有1到3个关键词，最好这3个关键词具有相关性。初学SEO的人喜欢把企业经营的产品全写上去，认为这样能给网站带来好的排名。事实上这是不正确的。网站首页关键词太多，标题太长都不利于网站的优化。
Home should have 1-3 key words, the best of these three keywords relevant. Beginner SEO business people who like to write up the whole product, so that the website can give to bring good ranking. In fact this is not true. Home Keywords too, the title is too long not conducive to optimizing your site.
3.核心关键词要符合网站整体结构
3. The core keywords to comply with the overall structure of the site
核心关键词是我们整个网站的主题，这就要我们选择的核心关键词能够起到一个纲领的作用。整个网站的内容都能够围绕这个核心关键词开展。比如我们现在要选“电子天平”或者“梅特勒电子天平”为关键词，那我们的内页“电子天平的使用方法”这个页面与“电子天平”和“梅特勒电子天平”哪个更相关呢。这也是我们选择核心关键词的重要依据。
Keywords are the core theme of our entire site, which would we choose can play the role of a core keywords agenda. The entire contents of the site are able to carry out around this core keywords. For example, we now have to select "electronic scales" or "Mettler electronic balance" as key words, that "Using an electronic balance" our page and inside pages of the "e-balance" and "Mettler electronic balance," which is more related to it. This is why we choose an important basis for core keywords.
4.核心关键词要适合网站中长期目标
4. core keywords for a long-term goal for your site
我们选择了关键词过后就尽可能不要更换，更换一次关键词成本是非常大的。所以我们尽量一次性就将关键词选择妥当。有些SEO的朋友喜欢先做一些简单的关键词，等有了好的排名再换其它的更难的关键词，这种做法是极具风险的。我们选择的核心关键词最好符合我们网站的中长期目标。中长期规划也是SEO规划必须要做的事。
We do not choose the keywords after possible replacement, the replacement cost of a keyword is very large. So we will try to disposable proper keyword selection. Some SEO's friends like to do some simple keyword, so have a good ranking and back to the other more difficult keywords, this approach is risky. We choose the best keywords in line with the core long-term goal of our website. Long-term planning is also SEO planning must do.
网站选择核心关键词的一般原则主要就是这4点。我们可以结合前面讲到的关键词转化率等一起分析，找到适合我们网站的核心关键词。核心关键词是我们网站优化的重中之中，所以选择核心关键词一定要有耐心地去研究分析。
Site selection core keywords major general principle is this 4:00. We can combine the keywords mentioned above conversion rate analysis together, we find a suitable site core keywords. Keywords are the core of our site being optimized in weight, so I chose the core keywords must have patience to research and analysis.
济南嘉晟网络科技有限公司是一家专业从事互联网技术开发和网站应用服务的高科技公司,主要业务济南网站建设、济南网站优化、济南网络推广、济南微信营销、济南微网建设、济南400电话、济南企业彩铃、济南挂机短信，致力于为企业提供全面、丰富的网络解决方案。济南嘉晟网络科技有限公司致力于推进中国企业信 息化和电子商务的发展进程，不遗余力的帮助企业加快电子商务的步伐，专注于中国企业的信息化建设，多方位提高企业的核心竞争力，正确迈出企业信息化的第一步。欢迎广大客户前来咨询合作！
Jinan Jiacheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization, web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
网址：http://www.jnjskj.net
鲁公网安备 37010202002295号 版权所有