随着人们生活在被网络化，网络营销也成为了家常便饭，曾经热门的“杀手锏”现在变得触手可得了，但是成效确实是天壤之别。这里的原因诸多，网络环境发生了变化，营销思维和营销手段也都发生了改变，可以说是今日不同于往日。总之，网络营销的途径正在被慢慢淡化了，得不到原有的结果，正在贬值，在利益熏天的时代下，也就是说网络营销变得不值钱了，在这样的情况下，越来越多的人对于网络营销的认识发生了变化。而这些变化说到底都是一些认识上搞的鬼。
As people living in the network, network marketing has become commonplace, once popular "killer" had now become within reach, but the effect is indeed different. Here's why a lot of the network environment changes, marketing ideas and marketing tools have also changed, it can be said today is different from the past. In short, network marketing approach is being slowly fade, and not the result of the original being devalued in the interests of smoked-day era, that network marketing has become worthless, and in this case, the more an increasing number of people for the understanding of network marketing has changed. After all these changes are some of the ghosts out of the understanding.
对于营销，很多人都是想当然，以为借助网络传媒工具，做一些噱头上的东西就是在做宣传，其实这已经完全扭曲了营销的价值观，营销需要立足产品点，根据产品想要突出的性质嫁接时下热点，并且借助时代的潮流，可有些人依然想当然的做着推广的工作，这种盲目的营销最后只能是害了自己。那么对于大众来说，哪几点认识比较可怕，我认为有以下几点。
For marketers, many people are taken for granted, thinking that through the network media tools to do some things on the gimmick is to do publicity, in fact, this has completely distorted the values of marketing, marketing needs based on product points, depending on the product you want to highlight the nature of the grafted hot nowadays, and the use trend of the times, some people may still doing promotion work for granted, this blind marketing last only harm themselves. So for the public, which recognized a few more terrible, I think the following points.
网络营销是有价值的，不是发小广告。网络营销是有价值的，这一点必须得到肯定的，网络正在覆盖各行各业，也是人们使用频率最广泛的，在如此巨大的前提条件下，其价值也是无处不在的。说到网络营销的范畴就要变得非常的大，但凡是通过网络进行营销活动的，应该都算是网络营销领域，这样一来就知道有多么的无边无际了，背后的用户群体数都数不完，那么既然是在这个行业里“混”，就得活得明白，找到它的价值所在。网络营销肯定是要去推广的，不过目前的现状是不容乐观的，因为受到营销成本的低廉，可以说是小广告肆意横行于网络之中，让人烦不胜烦，大部分营销者就像失去了底线任意“撒网”，弄得网络雾气狼烟，狼藉一片。网络推广肯定也要的，不是小广告，不是散传单，而是要有一定的目标和方向感才是最关键的。
Internet marketing is valuable, not rounds of small ads. Internet marketing is valuable, it must be sure that the network is covering all walks of life, people are also frequently used most widely in such a huge preconditions, its value is everywhere. When it comes to network marketing category will become very large, but all marketing activities through the network, should all be regarded as network marketing, so that you know how immense, and the number of user groups are behind the number is not End, then since it is in this industry, "mixed", you have to live to understand, to find its value. Internet marketing is certainly going to promote, but the current situation is not optimistic, because by the low marketing costs can be said to be among the small ads in the network running amok, people get bored, most marketers like losing the bottom line of any "net", which makes network mist smoke signals, messy. Network promotion will almost certainly be, not the small ads, not scattered leaflets, but have a certain objective and direction is the most critical.
网络营销是树立品牌，不是要建网站。都知道网络营销是要获利的，没有利润企业就会亏损，道理是不错，但是这里的“利”应该是多方面的，是可持续发展的利益，还是一些短期的蝇头小利，总不能为了眼前的蝇头小利而要伤及品牌问题。因此网络营销的出发点很高，才能看得更加长远，网路营销是要长远发展的，更多商家在营销的初期大张旗鼓兴建网站，片面的认为网络营销就是要树立门户，那必须得有网站吧!想法是好的，可是时间一过那个劲头，网站就出现更滞不前，惨不忍睹，连基本的更新问题都解决不掉。网络营销是要树立品牌，但是不一定需要建立网站，成就企业的声誉问题，不是一日两日的事，而是一个长期积累的过程，对待网络营销活动更是不能马虎，需要更多的是持之以恒，而不是三天打鱼，两天晒网。
Network marketing is branding, not to the construction site. All know that internet marketing is to profit, no profit companies would lose money, the truth is good, but here the "profit" should be multifaceted, sustainable development interests, some short-term or petty, can not and to order the immediate petty issues hurt the brand. Therefore, a high starting point of network marketing, you will see more long-term, network marketing is to long-term development, more businesses in the marketing of high-profile initial construction site, one-sided that the network marketing is to establish a portal, that it must have to have a website ! the idea is good, but the time off that momentum, the site does not appear before the more stagnant, miserable, even the basic issues are resolved can not afford to update. Internet marketing is to establish a brand, but do not necessarily need to create a site, the achievements of the enterprise's reputation problem, not a matter of a day for two days, but a long-term process of accumulation, treat online marketing activities is not careless, more is needed perseverance, not three days fishing, two days drying nets.
网络营销需从长计议，不是立竿见影。想要通过网络营销在短时间内获得暴利，也不是天方夜谭，但是这样的机遇需要多方面的因素，综合到一起来才能产生较好的化学反应。目前的网络环境想要一夜暴富有点不现实，想要有更大的发展，还需要从长计议，这不是一个暴利见效快的时代，想要有立竿见影也是不无可能，但是这些都不是长久之策，更不是网络营销长远方向。网络营销的环境复杂，什么情况都会出现，遇到一点挫折也是正常，如大量投资之后，没有什么效果，很多营销者就会放弃，其实更多的时候只要在坚持一下就会有新的希望了。当然网络营销始终是在一个成长的过程中，营销者也需要不断地完善自己，加强各方面的学习也很重要。
Internet marketing needs long term and not immediate. Want to get huge profits in a short time through the network marketing, it is not a fantasy, but such opportunities requires a number of factors, integrated to work together to produce better chemistry. The current network environment flourishes want a bit unrealistic, want to have more room for development, but also long-term perspective, this is not an era of quick profits, want to have immediate impact is not impossible, but these are not long-term strategy , but not long-term direction of network marketing. Network marketing environment is complex, what happens there will be encountered a little setback is normal, after such a large number of investment, there is no effect, many marketers will give up, in fact, more often hold on as long as there will be new hope . Of course, network marketing is always in a process of growing, marketers also need to constantly improve themselves, to strengthen all aspects of learning it is also important.
网络营销是根据需要进行的，不是想当然。企业在制定网络营销活动时，要与企业自身的特性进行挂钩，这是更多企业脱离实际的地方，网路营销的误区之一。很多企业在网络营销时盲目地讲究气势，追超赶比，有着不落后的节奏，可惜云淡风轻，波澜不惊，结果往往得不偿失，因为所制定的营销方案严重地脱离实际，和企业的自身一点也不沾边，表面上看奢华无比，实质上毫无影响力，大伤元气不说，还有损企业的招牌。因此企业进行网络营销一定要根据实际情况的需要，而不是想当然，一味地追风，这些都是不可取的。
Network marketing is based on the need for, not granted. Enterprises in the development of online marketing activities, and to link their own characteristics, which is more business from the actual place, one misunderstanding network marketing. Many companies in the network marketing blindly pay attention to when the momentum, chasing ultra-catch ratio, has not backward rhythm, but clear sky, placid, often results in more harm than good, because the development of marketing programs seriously divorced from reality, and businesses itself is not detached, the surface unparalleled luxury, virtually no influence, is not that debilitating, as well as loss of business signs. So network marketing companies must be based on actual needs, rather than take it for granted, blindly Herd, these are not desirable.
网络营销的得与失需要营销者好好地反思，以上所指的四点误区普遍存在于网络营销的运营之中，当然在实际的应用之中还有存在着一些误区，这就需要营销者时常来照照镜子，及时地纠正一下存在问题，以免陷入地更深。网络营销在未来肯定是有意义的产业，可惜目前这座“金矿”没有有序地进行开挖，误入歧途也都是一个摸索的过程，在未来发掘和开采的过程中，一定要形成一套科学合理地运营系统，让网络环境更加健康，网络营销活动更加具有创意。
Network Marketing Success and Failure marketers need to properly reflect on four points referred to above errors prevalent in network marketing operations into, of course, in practical applications there exists among some errors, which requires marketers often to look in the mirror to correct problems in a timely manner, so as not to fall into deeper. Internet marketing is certainly meaningful in the future of the industry, but at present this "gold mine" no orderly excavation, misguided are also a process of exploration, discovery and exploitation in the future in the process, must form a scientific and rational operating system, so the network environment more healthy, more creative online marketing activities.
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