虽然互联网+已经成为大势所趋，许多中小企业都纷纷上线网站，开启了网络营销模式，不过，他们的诚意让人怀疑，打开他们的网站，发现有许多小细节让人感觉很不爽。比如，最近打开一位朋友所在公司的企业网站，这个网站的联系方式竟然是用照片放在网站上的，对用户来想通过电话联系的用户来说，不能复制，需要一个一个号码输入，真不知道是不是所有的用户都有这份耐心劲。其实，很多企业网站都多多少少有一些小细节上的不足，如果加以改善，网站对于用户体验、搜索引擎优化来说，都有很大的帮助，下面我们就看看企业网站在这些方面都有哪些小细节做的不到位!
While the Internet has become a trend, many SMEs will have on-line site, opened the network marketing model, however, cast doubt on their sincerity, open their site and found that there are many small details make people feel very uncomfortable. For example, where the company recently opened a friend's corporate Web site, this site turned out to be contact with the photo on the site, the user would like to be contacted by telephone users who can not copy, you need to input a a number, really I do not know is that not all users have the patience of this strength. In fact, many corporate sites are more or less there are some small details on the deficiencies, if be improved website user experience, search engine optimization, a great help, let's look at corporate sites in these areas are What are the small details do not in place!
企业网站要有明确的分工和定位。企业上线网站的目的是什么?这一点从网站上线伊始就应该做好明确的定位，很多企业的网站想要做营销，却偏偏喜欢将领导照片、领导讲话放在宝贵的首页上，如果展现企业形象，为领导“歌功颂德”到无可非议，或者作为营销型网站，企业一把手在行业有很大的影响力，那么，从营销的角度上来说，放在首页到也说的过去，如果不具有这方面的权威，那么，企业网站如果是营销型，就以产品、用户体验为核心，其他的次要的就应该放在二级网页，让最重要的首页展现最重要的内容，这才能达到企业网站营销的目的。
Corporate website to have a clear division of labor and positioning. What is the purpose of the site is on-line business? This is the site from the beginning of the line should be well clear positioning, many companies want to do marketing sites, like the leadership has chosen to photograph valuable leadership speech on the home page, if enterprises show image, for the leadership "praises" to beyond reproach, or as a marketing website, business leaders in the industry has a great influence, then, from a marketing point of view, on the home page to have said in the past, if you do not have in this regard authority, then, if the corporate website marketing type, with regard to the product, the user experience as the core, the other two minor should be placed on the page, so that the most important home page to show the most important elements, which can reach the corporate website the purpose of marketing.
企业网站联系方式一定要全面，并且沟通及时。很多企业网站的联系方式做的真心不好，除了文中开头说的那种将联系方式以图片方式放在企业网站上之外，还有许多小细节需要注意，比如，很多企业网站都喜欢弹出聊天浮标，让用户点击直接交流，而实际上，这个聊天浮标大多是很难马上就能沟通联络的，很少有企业网站保证24小时客服在线，如果做不到这一点，其实这一项就是虚设。还有，有的网站不断提示访问用户，联系我，但是，一点击之后，却是“你对网站有什么需要，请留言”这样的字样，让用户留下联络方式、问题等，我想，在重视个人隐私的今天，很少有人会这么干的。现在联系的方式有很多种，包括手机、固话、邮箱、QQ号、微信号等等，而有的企业却只留下了一个400电话号码，既然是营销型网站，为啥不多留一些联系方式，方便不同的用户和企业相关人员沟通，比如QQ、微信这些网络联系方式，直接又有效，而很多企业都将这个忽略了!
Corporate Website Information must be comprehensive, and timely communication. Many corporate Web site Contact do really well, apart from the text says that the beginning of the Information pictured on the corporate Web site, there are many small details that need attention, for example, many companies are like pop-up chat sites buoys, asking the user to communicate directly, but in fact, this is the most difficult to immediately chat buoy can communicate contact, few corporate website to ensure 24-hour customer service line, if this is not possible, in fact, this one is a dummy . Also, some sites continue to prompt the user to access, contact me, but after a click, it is "your site what you need, please leave a message," such words, allowing users to leave contact information, and other issues, I think, the importance of individual privacy today, few people would be so dry. Contact now There are many ways, including cell phones, telephone, mail, QQ number, the micro-signals, etc., and some companies only 400 left a phone number, since it is a marketing website, why not much left some links ways to facilitate different users and business-related staff to communicate, such as QQ, micro-channel contact these networks, direct and effective, and many companies will ignore this!
企业网站在推广过程中，网站内容建设和推广度处于一种失衡状态。有这么一家企业网站，最早特别重视企业网站内容建设，从网站上线开始，就保证每天更新一到两篇内容，而优化了一段时间之后，没有什么效果，于是，找第三方营销公司做网络推广，每个月花费几万元的推广费用，马上就见到效果了，于是，这家企业网站开始热衷于付费推广，同时忽略的网站内容建设，据相关数据反馈，“效果很好!”网络推广费用和传统媒介推广费用比较，要低廉了许多，但是，热衷付费却忽视的企业网站的作用，没有将企业网站作用发挥到最大化，既然“大钱”都化了，为什么不再更上一层楼，做好自身的网站建设呢?很多企业网站多多少少都存在这样的问题，要么很小气，就做网站内容更新，甚至很多内容都是直接从其他相关行业复制过来的，要么很“大方”，花钱做竞价、做新闻营销，而对网站本身建设很少用心。其实，真正的企业网站和企业推广应该处于一种平衡关系，付费推广可以快速看到效果，而网站SEO优化则是一个慢功夫活，需要一年甚至更多时间才能看到效果，和网站自身优化比较，盲目付费会花费很多冤枉钱，而后者却能够凭借网站的影响力，花费很少的钱见到大效益。
Corporate website in the promotion process, construction and promotion of the site content in an unbalanced state. After there is such a corporate Web site, the first special attention to corporate Web site content development, starting from the site on the line, ensuring one to two daily content updates, optimized for some time, there is no effect, then, to find a third-party marketing companies do web promotion spend a month to promote cost thousands of dollars, and immediately see the effect, so that companies are keen to start paying website promotion, while ignoring the construction site content, according to the relevant data feedback "effect is very good!" network traditional media and promotion expenses and promotion expenses compared to a lot of inexpensive, but it ignores the role of paid keen corporate website, did not play to maximize the role of corporate Web site, since the "big money" of all, why not on a more floor, do their own website building? many corporate Web site more or less there is a problem, or very little gas, do update website content, and even a lot of content are directly copied from other related industries over, or very " generous "to spend money to do the auction, do marketing news, while the construction site itself rarely intentions. In fact, the real corporate website and business promotion should be in a balanced relationship, paid promotion can quickly see the effect, and the site SEO optimization is a slow effort to live, a year or even more time to see results, and the site itself comparison of optimization, pay-blind will spend a lot of time and money, while the latter can rely on the influence of the site, spend very little money to see the big benefits.
总之，企业内容建设和外部推广两手“都要抓”，应该处于一种平衡状态，二者其实是互补的，比如通过新闻渠道，让用户知道了企业的存在，短短的新闻报道不可能将所有的内容都面面俱到，这就需要企业网站提供足够的内容让用户进一步了解企业，同样，用户通过某些渠道进入企业网站，对企业很感兴趣，他们会通过网络想要对企业口碑做一下了解，而企业定期发布的新闻、在文库、百科、问答做的一些推广，恰恰让用户对企业进一步信任。
In short, enterprise content development and promotion of external hands "are grasping," should be in a state of equilibrium, in fact, the two are complementary, such as through news channels, allowing users to know the existence of the firm, just impossible to news reports All contents are exhaustive, which requires companies to provide enough content to the site allow users to learn more about the business, the same user through some channels into enterprise sites, companies are interested, they will want to corporate reputation through the network to do some understanding , and the corporate news regularly published in the library, Wikipedia, quizzes do some promotion, just let the user enterprises to further trust.
济南嘉晟网络科技有限公司是一家专业从事互联网技术开发和网站应用服务的高科技公司,主要业务济南网站建设、济南网站优化、济南网络推广、济南微信营销、济南微网建设、济南400电话、济南企业彩铃、济南挂机短信，致力于为企业提供全面、丰富的网络解决方案。济南嘉晟网络科技有限公司致力于推进中国企业信 息化和电子商务的发展进程，不遗余力的帮助企业加快电子商务的步伐，专注于中国企业的信息化建设，多方位提高企业的核心竞争力，正确迈出企业信息化的第一步。欢迎广大客户前来咨询合作！
Jinan Jia Sheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization, web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
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