SEO不仅能够帮助企业营销，还能有效提高企业知名度，降低企业广告开销等其他方面的作用。SEO就是搜索引擎优化的英文简称，全称为“Search Engine Optimization”。其主要左右就是提高企业所从事的业务，在搜索引擎中的曝光度，从而达到让潜在客户浏览自己的网站和业务，最终转换成为实际客户这个目的。
SEO marketing to help companies, but also effectively enhance their visibility and reduce the role of corporate advertising spending and other areas. SEO is the abbreviation of search engine optimization, called "Search Engine Optimization". The main left and right is to improve enterprise engaged in the business, visibility in the search engines, so as to achieve potential customers browsing your site and business, and ultimately converted into actual customers for this purpose.
SEO目前受到各大知名互联网公司的热捧，像京东、当当、美团等大型知名电商网站每年不惜耗资数百万元雇佣专职SEO团队在做搜索引擎优化方面的工作。下面来为大家解析为什么SEO能够帮助企业营销、提升知名度、降低广告花费。
SEO is currently subject to various well-known Internet companies touted as Jingdong, Dangdang, the US group's Web site and other large well-known electricity at a cost of millions of dollars annually to hire dedicated SEO team is doing the work of search engine optimization. The following analysis for everyone Why SEO to help corporate marketing, to enhance visibility and reduce advertising costs.
企业进行SEO的好处：
Enterprise SEO benefits:
如果没有好处，那么众多电商和第三方网站站长自然不会这么热衷于用SEO做为自己企业/网站的主要推广手段，企业进行SEO有如下好处：
If there is no benefit, then the number of third-party electricity providers and webmasters will naturally not be so keen to use SEO as a primary means of promoting their own business / website, SEO companies have the following benefits:
一、目标客户定位准确
First, the target customers accurately
这一点不难理解，人们为什么要用搜索引擎，是因为带着目的去寻找答案。这种答案可以是直接输入“XXX”(关键词)，也可以是“XXX好吗?”、“XXX哪便宜”等短语。我们将前者称为目标关键词，将后者短语称为长尾关键词。
This is not difficult to understand why people use search engines, because with a purpose to find the answer. This answer can be entered directly "XXX" (keyword), it can be "XXX okay?", "XXX which cheap" and other phrases. We called the former target keywords, the latter phrase is called long tail keywords.
正因为是带着目的去寻求答案，所以用户本身就带着这样的需求。我们知道，广告之所以不受好评，是因为观看广告的人绝大部分没有需求。但与之相反，如果我们刚好要买某件物品，然后就发现了与其相关的广告，那么我们对这个广告的关注度则会大大提高。所以，第一点，搜索引擎能够给企业网站带来有实际需求的潜在用户。
Because it is with a purpose to seek the answer, so the user itself with such a demand. We know that the ad is not rated, because the vast majority of people watching your ad is no demand. But the contrary, if we just want to buy an item, and then discovered the ads associated with, then we concern on this ad will be greatly improved. So, the first point, the search engine is able to bring potential corporate website users actual needs.
二、借势搜索引擎知名度
Second, an occasion to search engine visibility
这一点也不难理解。我们知道全国有7亿网民，全球有22亿网民。而这些网民在查找某一问题的时候，只能去利用搜索引擎获取相关信息。这一庞大的用户基础，是无论传统电视媒体，还是报纸杂志，都无法媲美的。
This is not difficult to understand. We know that there are 700 million Internet users, 22 million Internet users worldwide. These Internet users locate a problem, only to use search engines for information. This large user base, whether it is the traditional TV media, newspapers or magazines, are not comparable.
我们在中国有百度，在国外有谷歌、雅虎等。这些品牌的知名度就相当于CCTV、纽约时报。与之不同的是，百度等搜索引擎已经成为网民生活中必不可少的一项工具。那么，第二点，利用搜索引擎的知名度和庞大的用户基础做为平台开展的营销，效果和受众群体要远远超过任何平面媒体。
We have Baidu in China, foreign Google, Yahoo and so on. The brand awareness is equivalent to CCTV, the New York Times. The difference is, Baidu and other search engines have become Internet users live without a tool. Then, the second point, the use of a large user base and popularity of search engines as a marketing platform to carry out, effectiveness and audience far more than any print media.
三、节约企业广告及推广成本
Third, saving companies the cost of advertising and promotion
传统平面媒体、百度竞价、谷歌关键词推广等的广告价格，一直居高不下。而做为搜索结果的展示，在可接受度上，又远远超过了纯广告形式的展示。当然，百度竞价和谷歌关键词推广(统称为搜索引擎营销SEM)也有其优势所在。但仅仅从成本上而言，SEO巨大的优势是其他任何一种营销方式都无法比拟的。
Traditional print media, Baidu auction, Google keyword promotion, advertising prices have been high. And as the search results to show on the acceptability, but also far more than the pure forms of advertising impressions. Of course, Baidu and Google keyword bid promotion (collectively referred to as search engine marketing SEM) also has its advantages. But only in terms of the cost, SEO is a huge advantage to any one of the other marketing methods can not be compared.
SEO的优势在于，企业仅仅只需优化与企业自身业务/所销售商品/所提供服务相关的目标关键词或长尾关键词即可。无需去优化企业名称即可提高企业知名度。但按照目前SEO行业的报价行情来说，一个竞争度不高的关键词也需几百上千元才可以优化至百度首页，几千元才可以稳稳占据在前三名。
SEO advantage is that companies only need to optimize their business and enterprise / services related to the sale of long tail keywords to target keywords or goods / provided. Without the need to optimize the business name to enhance their visibility. But according to current SEO industry, price quotes, it is not a high degree of competition keywords also need several hundred thousand dollars can only be optimized to the Baidu home page, a few thousand dollars can firmly occupy the top three.
百推宝防恶意点击专家透露，中小企业竞争激烈，关键词价格虚 高，很多中小企业为了提高自身品牌曝光量，通过软件或人工等渠道，大量点击、恶意消 费对手广告。权威报告显示，中小企业竞价广告被同行恶意点击达到了70%以上。为了防止竞争对手恶意点击，解决“推广难”“推广贵”的问题，百推宝建立了一套高效 防恶意点击、智能竞价管家式服务系统。通过7*24小时的不断防止恶意点击、智能竞价排名、监控网站故障、监控网站流量，解决“推广成本越来越高，效果越来越差”的问题，可使获客成本降低30%以上，让你花最少的钱，做最有效的推广。
Click on one hundred push Po anti-malware experts said, SMEs competition, false keyword prices high, many small and medium enterprises in order to increase their brand exposure through software or artificial channels such large number of clicks, malicious opponents consumer advertising. Authoritative report shows that SMEs are peer malicious clicks auction ads reached 70%. In order to prevent competitors malicious clicks, solve the "difficult to promote," "to promote your" problem, one hundred push Bao set up a highly efficient anti-malicious clicks, intelligent bid butler service system. By 7 * 24 hours of continuous prevent malicious clicks, smart PPC, fault monitoring sites, monitor site traffic, to solve the "higher and higher promotion costs, the effect is getting worse," the problem, the customer can reduce the eligible costs by more than 30% and let you spend the least money to do the most effective promotion.
济南嘉晟网络科技有限公司是一家专业从事互联网技术开发和网站应用服务的高科技公司,主要业务济南网站建设、济南网站优化、济南网络推广、济南微信营销、济南微网建设、济南400电话、济南企业彩铃、济南挂机短信，致力于为企业提供全面、丰富的网络解决方案。济南嘉晟网络科技有限公司致力于推进中国企业信 息化和电子商务的发展进程，不遗余力的帮助企业加快电子商务的步伐，专注于中国企业的信息化建设，多方位提高企业的核心竞争力，正确迈出企业信息化的第一步。欢迎广大客户前来咨询合作！
Jinan Jia Sheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization, web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
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