在日常生活中，我们会发现，网站的应用越来越多，它是现代经济的产物，它标志承载着企业的无形资产，它传递着企业综合信息和企业文化。网站在企业或品牌形象传递过程中，是应用最广泛、出现频率最高的、最关键的元素，现在已经作为企业CIS战略的主要部分。也许有人会问，如何才能设计和创造一个优秀的的网站品牌标志设计呢，济南网站建设总结和分享8个相关技巧，希望对网站品牌建设、网站品牌标志设计等相关从业人员有所帮助。
In everyday life, we will find more and more application site, it is a product of the modern economy, it carries the flag intangible assets, it conveys a comprehensive enterprise information and corporate culture. Website or corporate brand image transfer process, is the most widely used, the highest frequency, the most critical element, now as a major part of the enterprise CIS strategy. Some people might ask, how to design and create an excellent site logo design it, Jinan construction sites and distributes eight relevant skills, hope the site brand building, brand identity, website design and other related professionals help.
1简洁才是美
1 Simple is beautiful
有几十项相关设计的科学研究表明，简洁的标志更容易让人印象深刻。企业的标志或商标让人看了一眼就马上能够记住，这才是为公司的品牌形象传播的首要目的。因此，我们可以把企业的核心价值观，精琢细磨成两个或三个关键词语，然后使用这些关键词语作为标志设计内涵的的基础，在简洁是美的原则上去设计标志。
There are dozens of scientific studies related design, simple logo is easier impressive. Corporate logo or trademark as soon as people looked at can remember, this is the primary purpose for the company's brand image transmission. Therefore, we can put the core values, fine cut finely into two or three key words, and then use those key words as the meaning of the logo design are based in the United States and the principle of simplicity is up design logo.
2 尽量不用文字变形
2 do not try your text
让看到标志的人产生共鸣是很关键的一点。能够在最短时间内获得观者的认可，不仅仅要依赖于简洁。运用文字变形来做标志，虽然很容易让人记住名称，但往往失去了标志的最根本的意义，文字变形很难能表现企业的内涵以及核心价值观。
Let people see signs resonate very crucial point. In the shortest time possible to get the viewer's recognition, not only to rely on the simple. It marked out by word deformation, although it is easy to remember the name, but often lose the most fundamental sense logo, text difficult to deform can show business meaning and core values.
3对尺寸和比例要仔细衡量
3 pairs of dimensions and proportions to be weighed carefully
这不是您的标志有多大的问题，而是综合考虑衡量各种场合使用标志时的尺寸和大小的问题。要考虑到标志内元素构成的比例和尺寸。如果你的标志设计的比例和尺寸不当，某些场合缩小使用时，它的重要构成部分和核心表达元素，将会难以识别。同样，放大印刷时，不重要的修饰部分有可能会占据主导地位，抢去了主体。所以，要仔细衡量您的标志设计中各元素和总体的综合尺寸与比例。
This is not your logo have much problem, but considering the issue on various occasions to measure the size and use the flag size. Taking into account the scale and size of the marks elements. If your logo design and the proportion of inappropriate size, reduced use some occasions when it's important expression of core elements and components, will be difficult to identify. Similarly, when large-size printing, unimportant modifications may be part of a dominant position, and took the body. Therefore, we must carefully weigh the comprehensive size and proportion of your logo design elements and overall.
4要考虑各种场合的表现
4 to consider the performance of a variety of occasions
一个标志不单纯是一个图形，我们要考虑到各种场合的表现效果。标志在许多环境中存在多种格式：从移动设备到广告牌，从名片到车体，从纸媒广告到视频媒体，从网页浏览到印刷，您的标志需要跨越几十个不同的媒介来表现。在RGB和CMYK模式，屏幕显示和印刷上也都有区别。所以要综合考虑颜色、大小等等相关影响因素，尽量保持标志在不同的媒介中表现效果一致。
A flag is not simply a graphic, we have to take into account the effect of the performance of a variety of occasions. Flag is present in many environments a variety of formats: from mobile devices to the billboards, from business cards to the body, from the print media ads to video media, from print to web browsing, your logo needs across dozens of different media to express. RGB and CMYK mode, the screen display and printing also have differences. Therefore, relevant factors to consider color, size, etc., try to keep the hallmark of consistent results in different media.
5 一定要考虑客户群体
5 must consider customer groups
先问问自己，你的客户群体是哪一部分人。许多颜色有不同的潜意识和文化意义，因此，要事先统筹规划然后再决定标志的颜色和构成。例如，一个童装品牌的标志不可能是整体划一中规中矩，一个律师事务所的标志不可能是卡通活泼。
Ask yourself, what is your customer base of people. There are many different colors and cultural significance of the subconscious, therefore, to overall planning in advance and then decide the color and composition of the logo. For example, a children's clothing brand's logo can not be a uniform whole quite satisfactory, sign a law firm can not be lively cartoon.
6不能使用太多颜色
6 You can not use too many colors
要保持您的所使用的颜色数量，超过4种颜色后就会显得杂乱，而且每增加一种色彩，就意味着引入了一个新的信息。
To keep the number of colors you use, it will look messy after more than four kinds of colors, and each additional one color, it means the introduction of a new information.
7忘记流行趋势
7 forget fashion trends
流行趋势固然重要，但不应该以此定义您的标志。如果您的标志很符合当时的流行元素以及流行趋势，那么它也将会很快和流行趋势一样被淘汰，成为不流行的元素或者难以让人印象深刻。所有的快餐店品牌看起来好像都是相同的，那么让人马上记住或者区分起来就很难。
Trends are important, but should not be defined as your logo. If your logo is in line with the then popular elements and fashion trends, then it will soon be eliminated and the same trend has become unpopular or difficult elements impressive. All brand looks like a snack bar are the same, then people immediately remember or it is difficult to distinguish.
8 与众不同就是金科玉律
8 difference is the golden rule
有一个简单性和独特性，才可以更快的被识别和传达。要避免和其他标志风格雷同才会更令人难忘。
There is a simple and unique, it can more quickly be identified and communicated. To avoid other signs similar style will be more memorable.
济南嘉晟网络科技有限公司是一家专业从事互联网技术开发和网站应用服务的高科技公司,主要业务济南网站建设、济南网站优化、济南网络推广、济南微信营销、济南微网建设、济南400电话、济南企业彩铃、济南挂机短信，致力于为企业提供全面、丰富的网络解决方案。济南嘉晟网络科技有限公司致力于推进中国企业信 息化和电子商务的发展进程，不遗余力的帮助企业加快电子商务的步伐，专注于中国企业的信息化建设，多方位提高企业的核心竞争力，正确迈出企业信息化的第一步。欢迎广大客户前来咨询合作！
Jinan Jia Sheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization, web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
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