对任何网站而言，SEO（搜索引擎优化）都是非常关键的一个方面。但是，就电商市场来看，很多人都忽略了这点。调查显示，44%的网络订单都是由在线搜索产生的。这意味着几乎一半的订单都取决于搜索结果。
For the purposes of any website, SEO (search engine optimization) is a crucial aspect. However, the electricity supplier market, many people have overlooked this point. Survey showed that 44 percent of online orders are generated by the online search. This means that almost half of all orders depending on the search results.
尽管这样，很多企业在创建电商平台的时候都不了解SEO功能的必要性，仅提供最基础的SEO功能。
Despite this, many companies create electronic business platform when not understand the need for SEO capabilities, only the most basic SEO functionality.
为什么SEO对电商平台很重要？
Why SEO is important for electronic business platform?
举个家居装饰用品的例子来说。有一款产品是复古吊灯，假如卖家将60年代复古吊灯命名为“孔雀”。由于电商平台的局限性，某一产品名称可能自动变成产品页面标题、网址名称、甚至站点导航中的产品名字。
For home furnishings for example. There is a product vintage chandelier, if the seller will 60s retro chandelier named "Peacock." Because of the limitations of electronic business platform, a product name may automatically change to the product page title, URL, name, site navigation and even the product name.
很多消费者并不会搜索词组“孔雀吊灯”，相反可能搜索“60年代复古吊灯”。很多企业在电商市场投入大量时间和金钱后就会意识到这个问题。当涉及到产品曝光度时，SEO是个非常重要的方面，忽略了它会严重影响到业务的开展。
Many consumers do not search for the phrase "Peacock chandelier", on the contrary may search for "60s retro chandelier." We are aware of the problem after many companies in the electricity business market investment of time and money. When it comes to product exposure, SEO is a very important aspect, ignoring it will seriously affect the conduct of business.
下面，是各大电商平台高度重视的SEO排名因素清单。想要选择正确的电商平台，必须要考虑这些功能。
Below is a list of factors SEO rankings in major electronic business platform highly valued. Want to choose the right business platform, these functions must be considered.
1、导航链接
1, navigation links
这是以文本的形式显示网站导航菜单中的产品和分类。大部分电商平台都是根据产品名称自动生成文本。为了优化店铺的搜索引擎，最好保持导航链接独立控制。
This text is displayed in the form of site navigation menu and product classification. Most electronic business platform are automatically generated text based on product name. In order to optimize search engine shop, best to keep navigation links independently controlled.
2、页面标题
2, page title
目前为止，产品页面最重要的就是标题这一块。建议取一个关联性较强的页面标题；最好包含一个关键搜索词。但是，有些电商平台会根据产品名称和产品类别自动生成页面标题。
So far, the most important product page is the title of this piece. It recommended to take a strong correlation page title; preferably comprises a key word search. However, some electronic business platform will automatically generate the page title based on the product name and product category.
3、页面网址
3, page URL
页面网址就是页面所在的位置，展示在浏览器地址栏中。网址优化（规范化），可以大大提高页面的排名。但是，大部分电商平台并没有花费太多精力来设计网址，基本都是靠产品名称和类别自动生成页面网址。要想进行页面网址优化，必须保持对其的独立控制。
Location is the URL of the page where the page, displayed in the browser address bar. Website optimization (standardization), can greatly improve the page rankings. However, most electronic business platform did not take too much effort to design the site, basically relying on the product name and category automatically generated page URLs. To optimize the site for page, must remain independent control over them.
4、元标签描述
4, description meta tags
元标签的主要目的是在搜索列表中提供网页内容的概述。它对搜索访客是否点击链接有非常大的影响。大多数电商平台都是直接使用页面描述，没有提供独立控制元标签功能。一个有效的元标签描述应该区别于产品页面描述。你需要为元标签添加搜索关键词和独特描述。
The main purpose is to provide a meta tag in the page's content search list overview. It searches whether visitors click on the link have a very big impact. Most electronic business platform is used directly page description, meta tags do not provide independent control functions. An effective meta tag description should be different from the product description page. You need to add search keywords and unique description for meta tags.
5、图像Alt标签
5, image Alt tag
Alt标签就是网站上图片的文字提示，为用户由于某些原因无法查看图像时提供了备选的信息。它直接影响到产品图像在谷歌图片搜索中的排名。很多情况下，一些电商平台都没有更改Alt属性的选项，或者直接没有提供添加Alt标签的功能。
Alt tag is the picture on the website text prompts to provide users with an alternative information due to some reason can not view the image. It directly affects the product image ranking in Google Image Search. In many cases, some of the electronic business platform have not changed Alt attributes option does not provide directly or add Alt tags function.
6、Canonical标签
6, Canonical tag
大部分电商网店都遇到相似的窘境——不同的页面，相似的产品内容。比如，一个绿色中性衬衫，被分别放在网站的男士、女士和品牌板块。
Most electricity suppliers are experiencing a similar dilemma shop - different pages, like product content. For example, a neutral green shirt, men were placed by the site, and Ms. brand plate.
搜索引擎会把这些网址当作具有重复内容的独立页面，反而严重伤害到页面排名。使用Canonical标签可以解决这个问题，搜索引擎会只收录 canonical 标签指定的这个网址，从而提高网页权重并规范页面。
These URLs are search engines as a separate page will have duplicate content, but serious injury to the page rankings. Use Canonical tags can solve this problem, the search engine will only include canonical tag specifies the URL to improve web weights and specification pages.
7、集成博客平台
7, the integrated blog platform
网店都想提高访客量，最好的方式就是写博客。通过博客分享吸引人的产品内容，有助于将访客转化成顾客。但是，很少有电商平台提供综合博客平台功能。
Shop wants to increase the number of visitors, the best way is to write a blog. By sharing blog compelling product content, helps visitors converted to customers. However, few business platform to provide integrated blog platform capabilities.
8、社交分享按钮
8, social sharing buttons
当今网络动态发展中，社交媒体在沟通电商和消费者方面发挥着非常大的作用。电商企业需要采用大量社交平台营销策略，来吸引新顾客。你选择的电商平台必须具备最基础的分享功能，这样客户可以很简单地把网址分享给其他人，从而带来大量访客。同样，提供社交分享功能，还可以提升曝光度，将网站推向更多潜在客户。
Dynamic development in today's networks, social media plays a very big role in the communication aspects of electricity and consumers. Commercial enterprises need to adopt a large number of social platform marketing strategies to attract new customers. Your choice of electricity supplier platform must have the most basic sharing feature, so that customers can simply share the link with others, leading to a large number of visitors. Similarly, to provide social sharing features, but also can enhance the exposure, the more potential customers to the site.
结论
in conclusion
为网店选择什么电商平台，需要认真考虑。当你非常依赖电商平台规范化和高级功能的同时，必须考虑到以上8个因素。高级功能能够帮你把访客转化成顾客，但SEO是为网站带来访客的关键因素。
Shop choose what electricity provider platform, need to be carefully considered. When you are very dependent on the standardization of electronic business platform and advanced functionality at the same time, we must take into account the above eight factors. Advanced features can help you put the visitors converted to customers, but SEO is a key factor in bringing visitors to your site.
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