在网络营销中，网站成交率是网站销售能力的重中之重，不然，就算我们千方百计引来了再多的流量，也不能促成成交。网站流量不错，但是“全是询盘，没有订单，看热闹的多，掏腰包的少”，困扰着很多老板！网站设计的好坏决定了网站在搜索引擎中的排名，也决定了网站的跳出率，我们都知道，网站跳出率的高低与网络营销的效益是直接挂钩的，所以说网站设计决定了网络营销的生死一点也不为过。
In network marketing, web site sales turnover rate is the most important capability, otherwise, even if we do everything possible to attract more of the traffic, not facilitate transactions. Website traffic is good, but the "full inquiry, no orders, watch much less pocket", plagued by many bosses! Website Design determines whether the site's ranking in search engines, but also determines the bounce rate for your site, we know that the level and effectiveness of network marketing website bounce rate is directly linked, so that the site design determines the network marketing life and death is not an exaggeration.
高端营销型网站建设首先要做的是网站设计和网页内容设计，为了网页内容符合seo搜索引擎优化的规则，并且对用户有用的信息，这都是很重要的，那么应该如何设计网页、如何撰写对搜索引擎友好的网页内容呢？下面同大家分享一下这个话题。
High-end marketing website building first thing to do is to design web site design and content, in order to comply with web content seo search engine optimization rules, and useful information to users, this is very important, then how to design web pages, how to write search engine friendly web content? Here to share with you on this topic.
1、每个网页上的链接数量不要太多，要确保每个网页上的链接不要过多，过多容易分散网页的权重，在链接的数量问题上，不要过分的追求数量，一切以自然为网站推广原则，不可出现堆砌现象。
1, the number of links on each page and not too much, you want to make sure that every link on the page do too much, too easily fragmented ownership page weight, the number of questions on the links, not excessive pursuit of the number, nature-all website promotion principles, can not appear the phenomenon of piling up.
2、为用户提供包含重网站重要页面链接的sitemap文件。要确保网站推广有站点地图文件，它包含xml格式与html格式两种地图文件，在创建xml格式的地图文件时，要注意每个地图文件里边的链接不要超过五万条，如果链接比较多，可以创建多个sitemap文件，创建完sitemap文件后，可以向搜索引擎提交，例如可以在百度站长平台或者谷歌管理员工具进行提交。
2, to provide users sitemap file contains important site links to important pages. To ensure site promotion site map file that contains the xml format and html format two map files, xml format when creating a map file, pay attention to each link map file inside not more than fifty thousand, if the link more, after you can create multiple sitemap file, you create the sitemap file, you can submit to search engines, for example, may be submitted in Baidu webmaster platform or Google Webmaster tools.
3、网页的URL尽量使用静态的，使用动态的URL时，参数应该尽量减少虽然搜索引擎可以正常的抓取静态与动态的URL，可是静态URL还是有一定的优势，当不得不使用动态URL时，URL要尽量简短、具有描述性，里边包含的参数不要过多。
3, URL of the page to make use of static, when using dynamic URL, parameters should be minimized although search engines can crawl normal static and dynamic URL, but still static URL has some advantages, when forced to use a dynamic URL when , URL should be brief, descriptive parameters contained inside not too much.
4、网站应实用且信息丰富，网页文字应清晰、准确地表述要传达的内容，搜索引擎越来越重视网页的网站推广内容了，能够提供丰富、实用内容的网站，越来越受到网络营销搜索引擎的青莱，在网页中中可以采取图文并茂的方式来丰富网页内容。
4, useful, information-rich site, and write pages that clearly and accurately describe your content, search engine site promotion increasing emphasis on content pages, and be able to provide rich and useful content of the website, more and more Internet Marketing Search engine green Levin, can be taken in the page illustrated the way to enrich the content of the page.
5、要考虑到用户会使用哪些字词来查找您的网页，确保网站上确实包含了这些文字，在撰写网页内容的时候，应该多从网站用户的角度来写，多想想用户会使用什么样的语言，尽量的迎合用户的需要，而且可以建立一个关键词词库，按照关键词词库里边的网站推广内容来组织网页内容，确保每个网页上都有用户所要使用的潜在搜索词。
5, taking into account the words users would type to find your pages, make sure that your site actually includes those words in writing web content, it should more from the site user's perspective to write, think more of what users will use kind of language, as much as possible to meet the needs of users, and can create a keyword dictionary, thesaurus according to key words inside the content of website promotion to organize web content, make sure that each page has a potential search terms the user to use.
济南嘉晟网络科技有限公司是一家专业从事互联网技术开发和网站应用服务的高科技公司,主要业务济南网站建设、济南网站优化、济南网络推广、济南微信营销、济南微网建设、济南400电话、济南企业彩铃、济南挂机短信，致力于为企业提供全面、丰富的网络解决方案。济南嘉晟网络科技有限公司致力于推进中国企业信 息化和电子商务的发展进程，不遗余力的帮助企业加快电子商务的步伐，专注于中国企业的信息化建设，多方位提高企业的核心竞争力，正确迈出企业信息化的第一步。欢迎广大客户前来咨询合作！
Jinan Jia Sheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization,web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
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