对于一个商城网站建设而言，需要我们考虑的因素非常之多，作为一个商城，你就是要去卖东西，那怎么去卖呢?就涉及到它的供应链、商品定位等种种问题，如果把这些问题都考虑到以后，还要再去考虑怎么让我们的商城能够扬长避短，小编就为你介绍有关知识，望大家从学习中了解到一个商城网站建设的优缺点是什么，还有其中需要考虑的因素有哪些。
For the construction of a mall site, the factors we need to consider very much, as a mall, you're going to sell something, how to sell it? It relates to its supply chain, product positioning and other problems, if these issues are taken into account in the future, but also have to consider how we can avoid weaknesses mall, small series to introduce you to the knowledge, hope you learned from studying what advantages and disadvantages of building a mall site is also where the need What are the factors to consider.
商城网站建设要扬长避短
Mall construction site to avoid weaknesses
商城网站建设优点
Mall site construction advantages
无时空限制：每天24小时，每周7天。都可以进行商品的浏览与购买，工作时间可以随时与客服进行交流，解决购物中遇到的困难。全球的任何人都可以通过Internet访问您的商店，不受空间限制。
Without the constraints of time: 24 hours a day, 7 days a week. You can browse and purchase of goods, work time can always communicate with the customer to resolve the difficulties encountered in shopping. Anyone around the world can access your store through the Internet, not restricted by space.
服务优质：商城网站建设的网上商店，不但可以完成普通商店可以进行的所有交易，同时它还可以通过多媒体技术为用户提供更加全面的商品信息。
Service quality: online store mall construction site, not only can complete all transactions can be made general store, while it can provide a more comprehensive product information to users through multimedia technology.
客户遍布世界各地：倘若仅仅做线下市场你会发现太过于局限。而网络可以为你带来强大的流量，拓展你的市场及用户群体，将业务开展到全国乃至世界。
Customers throughout the world: if only to make the line you will find the market too limited. The network can bring powerful traffic for you to expand your market and user groups, will operate to the country and the world.
节约成本：这个成本从硬件和软件两方面表明，硬件包括店面、房租、装修、印刷、纸张等最必须用品，软件包括网上商城购物系统、网络信息、图片、视屏等，都可长期使用、良性循环、非常经济和环保。同时可以省去了店面费用，所以总体的成本降低很多，所以表现在消费品上的价格也会相对传统店面便宜很多。
Cost savings: the cost of hardware and software aspects show, including hardware stores, rent, decoration, printing, paper, etc. The most essential supplies software includes online shopping mall system, network information, pictures, screen, etc., can be used for a long, healthy cycle, very economical and environmentally friendly. At the same time eliminates the need for a storefront costs, so reducing the overall cost of a lot, so performance in the consumer price will be much cheaper than traditional stores.
营销推广经济、便捷：互联网营销与传统媒体相比，更加经济简捷。传统媒体广告费用高昂，更适合于进行品牌塑造;而网络营销主要是策略与定位把控的问题，实惠很多，费用与传统媒体相比微乎其微，并且流量与用户也更加精准，ROI(投资回报率)高出许多。
Marketing economical and convenient: Internet marketing than traditional media, more economical and simple. The high cost of traditional media advertising, more suitable for branding; network marketing and positioning strategy is mainly to control the problem, a lot of benefits, the cost is minimal compared with the traditional media, and the traffic and users more precise, ROI (return on investment ) higher.
信息更加立体、全面：通过互联网，企业的信息展示、品牌塑造和形象宣传可以通过文字、图片、音频、视频等多维度进行现实与虚拟相结合的展示，使用户对企业的了解更加立体和全面，有助于形成良好的形象与口碑。
Information more three-dimensional, full: through the Internet, enterprise information display, branding and image promotion can be a reality with the virtual combination of impressions through text, images, audio, video and other multi-dimensional, allowing users understanding of the enterprise more three-dimensional and comprehensive It helps to create a good image and reputation.
稳定、安全、可靠：网上商城购物系统由软件公司专业开发，系统相关的维护及运营工作都由他们负责，服务器对于信息的统计、归档都受24*7小时的全面监控与管理，企业自身不必费时费力费人进行维护，所以非常稳定、安全及可靠。
Stable, safe, reliable: online shopping mall by a software company specializing in the development, maintenance and operating system-related work is done by them responsible for the server statistics, archives are subject to 24 * 7 hours of comprehensive monitoring and management, do not have their own time and effort and people for maintenance, so it is very stable, safe and reliable.
管理高效、便捷：运用信息化的数据库管理，各类信息精准、清晰、无误的保存，再也不会出现人工操作出现低级错误的情况，可以随时查阅、核算、统计。
Management efficient and convenient: the use of information database management, various types of information accurate, clear, unmistakable save, no longer appear manual appears lower error, you can always consult, accounting, statistics.
商城网站建设缺点
Mall site construction shortcomings
网上商店对货物的描述很具有迷惑性，主要在于顾客无法直接看到和触摸到商品，全凭店主的描述来购物。顾客无法判断货物是否从正规渠道而来，或者是否为正品。若为仿制品，消费者的维权之路往往很漫长。网上商店对卖家的审核往往有很大的局限性，也会导致假冒伪劣产品泛滥。长期下来会引发大量对网上商店的负面评论，影响网上商店的长远发展。若能很好解决假冒伪劣的问题，网上商店的潜力将难以估量。
Description of goods online store is very confusing, mainly because customers can not see and touch the merchandise directly, depends on the owner to describe the shopping. Customers can not judge whether the goods come from formal channels, or whether it is genuine. If it is imitation, rights of way consumers are often very long. Online shop for the seller audit tend to have a lot of limitations, will lead to the proliferation of fake and shoddy products. The long run will lead to a lot of negative comments on the online store, the impact of long-term development of the online store. If a good solution to the problem of counterfeiting, the potential of the online store will be incalculable.
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