一个网站有它的title、关键词以及描述,它决定了你的网站是做什么的,如果标题关键词描述都和内容不相符,那不是牛头不对马嘴了吗?网站的内容多以文章形式呈现,就算是以图片方式呈现,那也少不了一个标题!它决定了你文章的主题,我们写什么都要围绕这个主题来写,不能走调,可见标题的重要性。
A website has its title, keywords and description, it determines your website is doing, if the title keywords and content descriptions are not consistent, it is not irrelevant yet? Content of the website and many more articles in the form of presentation, even if pictures are presented in a way that ultimately a title! it determines the theme of your article, write what we have written on this theme can not be out of tune, shows the importance of the title.
文章标题要怎么写对Seo才比较好呢?我觉得它可以是三种类型。
Title of the article you want to write to Seo how it better? I think it can be of three types.
主题型
Themes type
顾名思义就是围绕你文章的内容,确定你文章的一个主题,你的文章是在表达一个什么东西,你就在标题上说你在写什么东西,这个比较常见,比如我现在的写的这篇文章标题就是这么个意思。
As the name suggests is to focus on the content of your article, decide on a theme of your article, your article is an expression of a something, you say in the title you write something, the more common, such as I am writing this article The title is such a meaning.
优化型
Optimized
优化型,简单点说就是各种长尾关键词都放上去,最主要就是为了引流,不顾语句是否通顺,是否达意,不是很推荐这种,一般垃圾站做得比较多,因为他们要的只是流量,不是用户体验度。
Optimized, simple point that is a variety of long tail keywords are put up, the most important is to drainage, regardless of whether the statement fluent, whether expressive, not very recommended that, in general dumpster done more, because they just want traffic, not the user experience.
创意型
Creative
在确保语句合理通顺的前提下,在标题及广告描述中植入更多关键词,让创意与关键词匹配度更高等等;优化创意还包括,使用极富个性的语言(当然,前提是搜索引擎可以识别),将域名网址大小写交替使用,让创意、关键词等与网站内容更相匹配等。
Reasonably fluent in ensuring the premise of the statement, the implant more keywords in the title and ad description, so that a higher degree of creativity and keyword matching, etc; optimization ideas included using highly personalized language (of course, that search engine can be identified), the domain URL case used interchangeably, so creative, keywords, etc. and more to match the site's content and the like.
写标题要注意的一些问题
Write the title number of issues to note
1、关键词的选择
1, keyword selection
第一点,关键词一定要和文章内容相匹配,也就是我们上面提到的牛头不对马嘴的问题。
First, keyword and must match the contents of the article, we mentioned above is irrelevant issues.
第二点,关键词是可以扩展的,一个关键词可以扩展到几个长尾关键词甚至几十个,比如说关键词“南国”,可以扩展到“南国掌柜”、“南国掌柜博客”等等,如果不知道长尾关键词,我们可以使用爱站网中的关键词挖掘工具,输入你的关键词就会得到一系列长尾关键词以及相关信息,我们可以根据这些信息来筛选出我们需要的长尾关键词,但是要注意这个长尾关键词必须是你文章内容相关的。
The second point, keywords can be extended, a keyword can be extended to several or even dozens of long tail keywords, such as keyword "Southland" can be extended to "Southland manager", "Southland dispensers blog", etc. and so on, if you do not know the long tail keywords, we can use the network stations in love keyword mining tools, enter your keywords will receive a series of long-tail keywords and related information, we can use this information to filter out our need long tail keywords, but pay attention to the long tail keywords must be relevant to the content of your article.
有时候一字之差就会影响你的排名,比如我要找“南国掌柜博客”,输入“南国掌柜博客”其匹配度就达到了100%,排名自然靠前,但如果你输入的是“南国掌柜”,这就涉及到一个搜索分词的概念,搜索结果中会出现“南国掌柜”以及“南国掌柜博客”等信息,在含有“南国掌柜博客”的搜索结果中,“南国掌柜”以描红形式展现,其他不变,关键词匹配度目测只有80%,这个肯定就排在后面一点,这也是我们需要注意的一点。
Sometimes one word will affect your ranking, for example, I'm looking for "Southland treasurer blog" enter "Southland treasurer blog" Match it reached 100 percent, ranking as the front, but if you typed " Southland manager ", which relates to the concept of a search word, the search results will appear in the" southern dispensers "and" Southland dispensers blog "and other information, containing" Southland dispensers blog "search results," Southland dispensers "in Miaohong show the form, the other unchanged, keyword matching visual only 80%, this certainly came in a little later, which is why we need to pay attention a little
2、关键词靠前原则
2, keyword ranking principle
关键词越是靠前,百度给予的权重就高一些。所以,我们应该将关键词摆在第一位,然后再去将标题完善,使其读起来变得通顺。
Key words more front, right Baidu give weight to higher. Therefore, we should put the keyword in the first place, and then go to the title perfect to read to become fluent.
3、用户的搜索习惯
3, the user's search habits
站在用户的角度去想,当别人在找这篇文章的时候,大多数人会输入什么关键词搜索?
From the user's point of view to think, when people are looking for this article, most people will type into search keywords?
就拿小编这篇文章为例,本来想到的是“怎样写网站文章标题对seo比较好”,但是,遵循上面所说的关键词靠前原则,小编将“网站文章标题”放在了最前面,变成了现在的标题。
Take this article as an example the small series, originally thought was "how to write the title of the article on the website seo is better," but follow the above mentioned keyword ranking principle, small series' Web site article title "on the front, into the current title.
标题是一个很神奇的东西,也许就是它决定了你的成败。
The title is a very wonderful thing, perhaps it determines your success or failure.
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