百度在上个月调整了百度推广的一些规则,最明显的变化就是推广展现的位置减少了。这也意味着推广要么百度放弃一部分收入,要么让推广涨价!
Last month, Baidu Baidu to promote the adjustment of some of the rules, the most obvious change is the promotion of the show position reduced. This also means that Baidu promotion either to give up part of their income, or let promotion price!
据媒体报道,有竞价专员称百度原来竞价推广出价10元能排在左侧第一个位置,但5月24日之后,需要出价35元才能排在首页,推广成本瞬间增加了3.5倍。
According to media reports, the Commissioner said that Baidu bid to promote the original auction bid 10 yuan can be ranked in the first position on the left side, but after May 24, you need to bid 35 yuan came in the home, an instant promotion costs increased by 3.5 times.
在教育培训行业做竞价专员的韩冰(化名)表示:“推广位减少以后,我们以前一个核心关键词的价格可能50~60元就能排在首页第一位,最近的出价已经涨到120多(元)了。涨了一倍多。”另一位竞价专员龙俊(化名)感叹道:“原来16(元)的词,现在26(元)还没位置。”
In the education and training industry do bid Commissioner Han Bing (pseudonym), said: "After the promotion bit to reduce our previous core keyword prices 50 to 60 yuan may be able to ranked first in the home, recently bid had risen to 120 multi (yuan) a more than doubled "another auction Commissioner buffalo (a pseudonym) exclaimed:." the original 16 (dollars) words, now 26 (RMB) No position "
虽然每个行业竞价排名关键词的价格从几毛到几百元不等,但在百度减少推广数量之后,关键词的价格普遍出现了上浮,有些涨幅达350%。
Although each industry PPC keyword prices ranging from a few cents to several hundred dollars, but after Baidu to reduce the number of promotion, there was a general keyword prices go up, an increase of some 350%.
百度的内心独白:“反正我该赚的那份不能少…诸位随意…”
Baidu's inner monologue: "Anyway, I can not share that earn less ... Gentlemen random ..."
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文章来源卢松松博客
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